Pregled po CROSBI profilu: Ana Pušić (CROSBI Profil: 35626, MBZ: 375760, ORCID: 0000-0003-1753-9638)
Pronađeno 10 radova
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1.Definiranje modela unaprijeđenog koncepta podrijetla proizvoda i usluga za potrebe uspješnog upravljanja markama kod generacije Z, 2023., doktorska disertacija, Zagreb
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2.RESEARCH ON GENERATION Y SATISFACTION WITH BANKING SERVICES IN CROATIA // CONFERENCE PROCEEDINGS OF THE 4TH INTERNATIONAL CONFERENCE ON THE ECONOMICS OF DECOUPLING (ICED) / Družić, Gordan ; Sertić, Martina Basarac (ur.).
Zagreb: Ekonomski fakultet Sveučilišta u Zagrebu, 2023. str. 355-371 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
3.The Role of Brand Origin in The Product Attitude Formation Process Among Consumers Belonging to Generation Z // Proceedings of FEB Zagreb 13th International Odyssey Conference on Economics and Business / Sever Mališ, Sanja ; Jaković, Božidar ; Načinović Braje (ur.).
Zagreb: Faculty of Economics & Business, University of Zagreb, 2022. str. 1097-1112 doi:10.22598/odyssey/2022.4 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
4.To be or not to be cancelled: tackling the challenges of cancel culture in brand management // Proceedings of 27th CROMAR Congress
Osijek, Hrvatska, 2021. str. 227-246 (predavanje, recenziran, cjeloviti rad (in extenso), znanstveni) -
5.Kulturološki aspekti poslovnog pregovaranja menadžera hrvatskih poduzeća // Zbornik Veleučilišta u Rijeci / Journal of the Polytechnic of Rijeka, 8 (2020), 1; 103-113 doi:10.31784/zvr.8.1.13 (recenziran, članak, znanstveni)
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6.The relevance of business negotiation in building competitive advantage for Croatian micro enterprises // InterEULawEast, 7 (2020), 1; 47-63 doi:10.22598/iele.2020.7.1.3 (recenziran, članak, znanstveni)
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7.Managing change in the negotiating context // Trade perspectives 2019 : Business model innovations in domestic and international trade / Baković, Tomislav ; Naletina, Dora ; Petljak Kristina (ur.).
Zagreb: Ekonomski fakultet Zagreb Sveučilišta u Zagrebu, 2019. str. 279-290 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
8.How Croatian Managers Negotiate: Investigating the Relationship Between Managers' Personal Characteristics and Negotiation Tactics // 7th International OFEL Conference on Governance, Management and Entrepreneurship: Embracing Diversity in Organisations / Tipurić, Darko ; Hruška, Domagoj (ur.).
Zagreb: Governance Research and Development Centre (CIRU), 2019. str. 319-331 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
9.Compromise or else: managing conflicts in the negotiation process // Economic and Social Development 40th International Scientific Conference on Economic and Social Development : Book of Proceedings / Beker, Victor ; Lackovic, Ana ; Pavelin, Goran (ur.).
Varaždin: VADEA, 2019. str. 37-46 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
10.Poslovno pregovaranje u Republici Hrvatskoj i ostalim zemljama Europske unije, 2017., diplomski rad, diplomski, Odjel za ekonomiju i poslovnu ekonomiju, Dubrovnik
