Pregled po CROSBI profilu: HEDDA MARTINA ŠOLA (CROSBI Profil: 34868, MBZ: 368602)
Pronađeno 12 radova
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1.Eye-tracking Analysis: College Website Visual Impact on Emotional Responses Reflected on Subconscious Preferences // International Journal of Advanced Computer Science and Applications, 14 (2023), 1; 1-11 doi:10.14569/ijacsa.2023.0140101 (međunarodna recenzija, članak, znanstveni)
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2.The impact of bio-label on the decision-making behavior // Frontiers in Sustainable Food Systems, 6 (2022), 1-15 doi:10.3389/fsufs.2022.1002521 (međunarodna recenzija, članak, znanstveni)
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3.Neuromarketinško mjerenje pažnje i emocionalne uključenosti studenata tijekom online nastave na Sveučilištu u Zagrebu // Virtualna stručna konferencija FET – Business Insights Zbornik proširenih sažetaka / Škare, Marinko (ur.).
Pula: Sveučilište Jurja Dobrile u Puli Fakultet ekonomije i turizma „Dr. Mijo Mirković“, 2022. str. 9-15 (plenarno, međunarodna recenzija, sažetak, znanstveni) -
4.Tracking unconscious response to visual stimuli to better understand a pattern of human behavior on a Facebook page // Journal of Innovation & Knowledge, 7 (2022), 1; 1-9 doi:10.1016/j.jik.2022.100166 (međunarodna recenzija, članak, znanstveni)
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5.Applied management post-COVID19: implications for academic managers in private higher education, beyond crises // European Journal of Education Studies, 8 (2021), 10; 292-312 doi:10.46827/ejes.v8i10.3953 (međunarodna recenzija, članak, znanstveni)
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6.Social media and students’ Choice of higher education institution // European Journal of Management and Marketing Studies, 6 (2021), 4; 103-131 doi:https://oapub.org/soc/index.php/EJMMS/article/view/1160 (međunarodna recenzija, članak, znanstveni)
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7.How Neuroscience-Based Research Methodologies Can Deliver New Insights to Marketers // International Journal of Social Science and Human Research, 4 (2021), 10; 2963-2972 doi:10.47191/ijsshr/v4-i10-41 (međunarodna recenzija, članak, znanstveni)
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8.ENHANCING THE MOTIVATION AND LEARNING PERFORMANCE IN AN ONLINE CLASSROOM WITH THE USE OF NEUROMARKETING // European Journal of Management and Marketing Studies, 7 (2021), 1; 1-25 doi:https://oapub.org/soc/index.php/EJMMS/article/view/1169 (međunarodna recenzija, članak, znanstveni)
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9.Neuromarketing Armoury, 2017 (prirucnik)
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10.Marketinška oružarnica. Zagreb: Redak, 2016 (prirucnik)
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11.SWOT ANALYSIS OF THE REPUBLIC OF CROATIA AS AN INVESTMENT DESTINATION // FIP - Financije i pravo, 2 (2014), 1; 79-90 (domaća recenzija, članak, stručni)
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12.NEUROMARKETING – SCIENCE AND PRACTICE // FIP - Financije i pravo, 1 (2013), 1; 25-34 (domaća recenzija, članak, znanstveni)
