Pregled po CROSBI profilu: Sara Maga (CROSBI Profil: 42352)
Pronađeno 3 radova
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1.Maga, Sara; Bodlaj, MatejaAn exploratory study on chatbots in business-to-business: Drivers of chatbot usage and its effect on professional relationship // EMCB 2022 Conference Proceedings: Marketing in Emerging Markets in the New Normal
Ljubljana: School of Economics and Business University of Ljubljana, 2022. str. 11-13 (predavanje, međunarodna recenzija, prošireni sažetak, znanstveni) -
2.Maga, Sara; Bodlaj, MatejaDrivers and outcomes of chatbot use in business-to-business setting: An exploratory study // Proceedings of the European Marketing Academy, 5oth
Kaunas, 2022. str. 111769-111770 (predavanje, međunarodna recenzija, sažetak, znanstveni) -
3.Ružić, Erik; Benazić, Dragan; Maga, SaraAN ANALYSIS OF THE SOCIAL MEDIA USAGE AMONG SALESPEOPLE IN B2B AND B2C MARKETS // INTERDISCIPLINARY MANAGEMENT RESEARCH XVII / Barković, Dražen ; Dernoscheg, Karl-Heinz ; Erceg, Aleksandar ; Glavaš, Jerko ; Pap, Norbert ; Runzheimer, Bodo ; Wentzel, Dirk (ur.).
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Postgraduate Doctoral Study Program in Management, Pforzheim University, Business School, Croatian Academy of Sciences and Arts, 2021. str. 1074-1090 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
