Pregled po CROSBI profilu: Tanja Komarac (CROSBI Profil: 31639, MBZ: 338404, ORCID: 0000-0001-6282-3887)
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26.Komarac, Tanja; Ozretić Došen, Đurđana; Škare, VatroslavManaging edutainment and perceived authenticity of museum visitor experience: Insights from qualitative study // Museum management and curatorship, 35 (2020), 2; 160-181 doi:10.1080/09647775.2019.1630850 (međunarodna recenzija, članak, znanstveni)
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27.Horvat, Sandra; Komarac, Tanja; Ozretić Došen, ĐurđanaAre private labels authentic? Insights from the qualitative study // Book of extended abstracts of the 26th CROMAR Congress, "Looking forward! Marketing from past to future.
Zagreb, Hrvatska, 2019. str. 25-25 (predavanje, međunarodna recenzija, prošireni sažetak, znanstveni) -
28.Bradić, BraslavUpravljanje elementima marketinškog miksa u kulturi i umjetnosti iz perspektive umjetnika - poduzetnika, 2019., diplomski rad, diplomski, Ekonomski fakultet, Zagreb
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29.Kolar, NeraUloga korporativnih muzeja u upravljanju percepcijom autentičnosti luksuzne modne marke, 2019., diplomski rad, diplomski, Ekonomski fakultet, Zagreb
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30.Balaban, AnaUloga obrazovno-zabavnih sadržaja u oblikovanju i promociji usluga muzeja, 2019., diplomski rad, diplomski, Ekonomski fakultet, Zagreb
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31.Bašić, AnjaUloga urbanih ikona u razvoju marke grada, 2019., diplomski rad, diplomski, Ekonomski fakultet, Zagreb
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32.Bešlić, StjepanPercepcija mladih o muzejima u Republici Hrvatskoj, 2019., diplomski rad, diplomski, Ekonomski fakultet, Zagreb
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33.Ozretić Došen, Đurđana; Malešević, Kristina; Komarac, Tanja; Škare, VatroslavMarketing Perceptions of National and Nature Parks Managers – The Case of Croatia // European Journal of Тourism Research, 23 (2019), 191-207 (međunarodna recenzija, članak, znanstveni)
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34.Komarac, Tanja; Ozretić Došen, Đurđana; Jurić Bulatović, VesnaThe role of special event in attracting museum visitors and popularizing museums // Tourism in Southern and Eastern Europe 2019 - Conference Proceedings / Zadel, Zrinka ; Smolčić, Dora (ur.).
Opatija: Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci, 2019. str. 375-387 doi:10.20867/tosee.05.38 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
35.Komarac, Tanja; Ozretić Došen, ĐurđanaOtkrivanje prilika za poboljšanje poslovanja muzejskih prodavaonica - primjer Muzeja suvremene umjetnosti u Zagrebu // Istraživanje turističkih tržišta / Marušić, Mira ; Prebežac, Darko ; Mikulić, Josip (ur.).
Zagreb: Ekonomski fakultet Sveučilišta u Zagrebu, 2019. str. 159-165 -
36.Komarac, Tanja; Ozretić Došen, Đurđana; Škare, VatroslavThe Role of the Museum Shop: Eliciting the Opinions of Museum Professionals // International Journal of Arts Management, 21 (2019), 3; 28-41 (međunarodna recenzija, članak, znanstveni)
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37.Komarac, Tanja; Ozretić Došen, Đurđana; Škare, VatroslavMuseum professionals’ opinions about the role of edutainment in managing perceived authenticity of museum offer // Proceedings of 47 EMAC Annual Conference / Gounaris, Spiros (ur.).
Glasgow: University of Glasgow, 2018. 257, 1 (predavanje, međunarodna recenzija, sažetak, znanstveni) -
38.Ozretić Došen, Đurđana; Previšić, Jozo; Krupka, Zoran; Škare, Vatroslav; Komarac, TanjaThe role of familiarity in the assessment of Turkey’s country/destination image: going beyond soap operas // International Journal of Culture, Tourism and Hospitality Research, 12 (2018), 3; 277-291 doi:10.1108/IJCTHR-06-2017-0066 (međunarodna recenzija, članak, znanstveni)
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39.Komarac, TanjaUtjecaj obrazovno-zabavnih sadržaja na percipiranu autentičnost posjetiteljeva iskustva muzejom, 2018., doktorska disertacija, Ekonomski fakultet, Zagreb
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40.Ozretić Došen, Đurđana; Brlić, Marta; Komarac, TanjaStrategic brand management in emerging markets: consumer perceptions of brand extensions // Organizations and Markets in Emerging Economies, 9 (2018), 1; 135-153 doi:10.15388/omee.2018.10.00008 (međunarodna recenzija, članak, znanstveni)
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41.Ozretić Došen, Đurđana; Brlić Marta; Komarac TanjaConsumers Perceptions of Brand Extensions - Evidence from Croatia // 25th CROMAR Congress, "Marketing as a pillar of success-competitiveness, co-creation and collaboration"
Dubrovnik, Hrvatska, 2017. (predavanje, međunarodna recenzija, neobjavljeni rad, znanstveni) -
42.Ozretić Došen, Đurđana; Malešević, Kristina; Komarac, Tanja; Škare, VatroslavExploring managers’ perceptions of marketing in national and nature parks // EMAC 2017 Leaving Footprints
Groningen, Nizozemska, 2017. (poster, međunarodna recenzija, neobjavljeni rad, znanstveni) -
43.Komarac, Tanja; Ozretić Došen, Đurđana; Škare, VatroslavUnderstanding competition and service offer in museum marketing // Academia-Revista Latinoamericana de Administracion, 30 (2017), 2; 215-230 doi:10.1108/ARLA-07-2015-0159 (međunarodna recenzija, članak, znanstveni)
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44.Komarac, Tanja; Ozretić Došen, Đurđana; Škare, VatroslavMuseum shops’ role in creating and delivering value: Museums professionals’ perspectives // 45th EMAC Annual Conference "Marketing in the age of big data" / Knoeferle, Klemens (ur.).
Oslo, 2016. (poster, međunarodna recenzija, neobjavljeni rad, ostalo) -
45.Vatroslav Škare; Ozretić-Došen, Đurđana; Komarac, Tanja; Mikulić, JosipTowards Understanding Consumers’ Acceptance of Location-Based Services in Mobile Applications: The Role of Perceived Value and Attitude // European Marketing Academy 7th EMAC REGIONAL CONFERENCE Proceedings Where the East kisses the West: Marketing Convergence and Divergence in the New Europe / Arslanagić-Kalajdžić, Maja ; Kadić-Maglajlić, Selma (ur.).
Sarajevo: School of Economics and Business Sarajevo, University of Sarajevo, 2016. str. 76-76 (predavanje, međunarodna recenzija, sažetak, znanstveni) -
46.Komarac, Tanja; Ozretić Došen, Đurđana; Škare, VatroslavThe role of museum shop in museum's marketing activities // Proceedings of 24th CROMAR Congress "Marketing theory and practice - building bridges and foresting collaboration" / Mihić, Mirela (ur.).
Split: University of Split, Faculty of Economics, 2015. (predavanje, međunarodna recenzija, sažetak, znanstveni) -
47.Škare, Vatroslav; Ozretić Došen, Đurđana; Komarac, Tanja; Mikulić, JosipTowards Understanding Consumers' Acceptance Of Location-Based Services In Mobile Applications // Proceedings of 6th EMAC Regional Conference “Convergence and Divergence in the New Europe: Marketing Challenges and Issues” / Diamantopoulos, Adamantios ; Schlegelmilch, Bodo B. ; Schuh, Arnold ; Wagner, Udo (ur.).
Beč: Vienna University of Economics and Business (WU Vienna), 2015. (ostalo, međunarodna recenzija, sažetak, znanstveni) -
48.Komarac, Tanja; Ozretić Došen, Đurđana; Škare VatroslavCompeting with Mickey Mouse: Are Museums Aware of it? Managing Rising Competition and New Services in Museum Environment // 44rd EMAC Annual Conference - Collaboration in Research / Warlop, Luk (ur.).
Leuven: KU Leuven, 2015. (poster, međunarodna recenzija, neobjavljeni rad, znanstveni) -
49.Komarac, TanjaA new world for museum marketing? Facing the old dilemmas while challenging new market opportunities // Tržište : časopis za tržišnu teoriju i praksu, 26 (2014), 2; 199-214 (međunarodna recenzija, članak, znanstveni)
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50.Komarac, Tanja; Ozretić Došen, Đurđana; Škare, VatroslavMuseum marketing and virtual museums in 21st century: Can museums survive without it? // 5th EMAC Regional Conference - Marketing Theory Challenges in Emerging Markets / Maja Szymura-Tyc (ur.).
Katovice: University of Economics Katowice, 2014. str. 105-112 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)