Pregled po CROSBI profilu: Tanja Komarac (CROSBI Profil: 31639, MBZ: 338404, ORCID: 0000-0001-6282-3887)
-
1.Komarac, TanjaMarketing knjige iz područja dječje književnosti, 2010., diplomski rad, diplomski, Ekonomski fakultet - Zagreb, Zagreb
-
2.Ozretić Došen, Đurđana; Previšić, Jozo; Krupka, Zoran; Škare, Vatroslav; Komarac, TanjaThe overall image of Turkey among Croatian citizens // Eurasia Business and Economic Society Conference (EBES 2011) : Program and Abstract Book
Istanbul: Sazak Ofset, 2011. str. 1244-1262 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
3.Komarac; TanjaDana Thomas, Deluxe: kako je luksuz izgubio sjaj // Tržište : časopis za tržišnu teoriju i praksu, 23 (2011), 1; 123-126 (podatak o recenziji nije dostupan, kritički prikaz knjige, stručni)
-
4.Komarac; TanjaPhilip Kotler, John A. Caslione ; Kaotika: upravljanje i marketing u turbulentnim vremenima // Tržište : časopis za tržišnu teoriju i praksu, 22 (2010), 2; 269-272 (podatak o recenziji nije dostupan, kritički prikaz knjige, stručni)
-
5.Buterin, Sanja; Komarac, Tanja; Kraševac DarijaIde(m)o u Istru // Tržište, 21 (2009), 2; 273-275 (podatak o recenziji nije dostupan, reportaža, stručni)
-
6.Komarac, TanjaJozo Previšić, Đurđana Ozretić Došen, Zoran Krupka: Osnove međunarodnog marketinga // Tržište, 24 (2012), 1; 139-143 (podatak o recenziji nije dostupan, prikaz, stručni)
-
7.Komarac, TanjaVažnost marketinških znanja za farmaceute // Farmaceutski glasnik, 69 (2013), 2; 98-101 (podatak o recenziji nije dostupan, članak, stručni)
-
8.Škare, Vatroslav; Komarac, Tanja; Ozretić Došen, ĐurđanaLocation-based mobile marketing: current insights and future research opportunities // 4th EMAC Regional Conference Marketing Theory Challenges in Emerging Societies Conference Proceedings
Sankt Peterburg: St. Petersburg University Graduate School of Management, 2013. str. 359-366 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
9.Komarac, TanjaMarketing usluga zagrebačkih muzeja, 2014., postdiplomski specijalisticki, Ekonomski fakultet, Zagreb
-
10.Škare, V; Ozretić Došen, Đ; Previšić, J; Komarac, T.We Would Like to Use your Current Location. What is Driving You to Opt-In? // 43rd EMAC Annual Conference - Paradigm Shifts & Interactions / Enrique Bigné (ur.).
Valencia: Universitat de València, 2014. (poster, međunarodna recenzija, neobjavljeni rad, znanstveni) -
11.Komarac, TanjaFerrell, O. C., Hartline, M. D.: Marketing Strategy: Text and Cases (International edition) // Tržište : časopis za tržišnu teoriju i praksu, 26 (2014), 1; 123-127 (podatak o recenziji nije dostupan, prikaz, stručni)
-
12.Komarac, Tanja; Ozretić Došen, Đurđana; Škare, VatroslavMuseum marketing and virtual museums in 21st century: Can museums survive without it? // 5th EMAC Regional Conference - Marketing Theory Challenges in Emerging Markets / Maja Szymura-Tyc (ur.).
Katovice: University of Economics Katowice, 2014. str. 105-112 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
13.Komarac, TanjaA new world for museum marketing? Facing the old dilemmas while challenging new market opportunities // Tržište : časopis za tržišnu teoriju i praksu, 26 (2014), 2; 199-214 (međunarodna recenzija, članak, znanstveni)
-
14.Komarac, Tanja; Ozretić Došen, Đurđana; Škare VatroslavCompeting with Mickey Mouse: Are Museums Aware of it? Managing Rising Competition and New Services in Museum Environment // 44rd EMAC Annual Conference - Collaboration in Research / Warlop, Luk (ur.).
Leuven: KU Leuven, 2015. (poster, međunarodna recenzija, neobjavljeni rad, znanstveni) -
15.Škare, Vatroslav; Ozretić Došen, Đurđana; Komarac, Tanja; Mikulić, JosipTowards Understanding Consumers' Acceptance Of Location-Based Services In Mobile Applications // Proceedings of 6th EMAC Regional Conference “Convergence and Divergence in the New Europe: Marketing Challenges and Issues” / Diamantopoulos, Adamantios ; Schlegelmilch, Bodo B. ; Schuh, Arnold ; Wagner, Udo (ur.).
Beč: Vienna University of Economics and Business (WU Vienna), 2015. (ostalo, međunarodna recenzija, sažetak, znanstveni) -
16.Komarac, Tanja; Ozretić Došen, Đurđana; Škare, VatroslavThe role of museum shop in museum's marketing activities // Proceedings of 24th CROMAR Congress "Marketing theory and practice - building bridges and foresting collaboration" / Mihić, Mirela (ur.).
Split: University of Split, Faculty of Economics, 2015. (predavanje, međunarodna recenzija, sažetak, znanstveni) -
17.Komarac, Tanja; Ozretić Došen, Đurđana; Škare, VatroslavUnderstanding competition and service offer in museum marketing // Academia-Revista Latinoamericana de Administracion, 30 (2017), 2; 215-230 doi:10.1108/ARLA-07-2015-0159 (međunarodna recenzija, članak, znanstveni)
-
18.Vatroslav Škare; Ozretić-Došen, Đurđana; Komarac, Tanja; Mikulić, JosipTowards Understanding Consumers’ Acceptance of Location-Based Services in Mobile Applications: The Role of Perceived Value and Attitude // European Marketing Academy 7th EMAC REGIONAL CONFERENCE Proceedings Where the East kisses the West: Marketing Convergence and Divergence in the New Europe / Arslanagić-Kalajdžić, Maja ; Kadić-Maglajlić, Selma (ur.).
Sarajevo: School of Economics and Business Sarajevo, University of Sarajevo, 2016. str. 76-76 (predavanje, međunarodna recenzija, sažetak, znanstveni) -
19.Ozretić Došen, Đurđana; Malešević, Kristina; Komarac, Tanja; Škare, VatroslavExploring managers’ perceptions of marketing in national and nature parks // EMAC 2017 Leaving Footprints
Groningen, Nizozemska, 2017. (poster, međunarodna recenzija, neobjavljeni rad, znanstveni) -
20.Komarac, Tanja; Ozretić Došen, Đurđana; Škare, VatroslavMuseum shops’ role in creating and delivering value: Museums professionals’ perspectives // 45th EMAC Annual Conference "Marketing in the age of big data" / Knoeferle, Klemens (ur.).
Oslo, 2016. (poster, međunarodna recenzija, neobjavljeni rad, ostalo) -
21.Ozretić Došen, Đurđana; Brlić, Marta; Komarac, TanjaStrategic brand management in emerging markets: consumer perceptions of brand extensions // Organizations and Markets in Emerging Economies, 9 (2018), 1; 135-153 doi:10.15388/omee.2018.10.00008 (međunarodna recenzija, članak, znanstveni)
-
22.Komarac, TanjaUtjecaj obrazovno-zabavnih sadržaja na percipiranu autentičnost posjetiteljeva iskustva muzejom, 2018., doktorska disertacija, Ekonomski fakultet, Zagreb
-
23.Ozretić Došen, Đurđana; Brlić Marta; Komarac TanjaConsumers Perceptions of Brand Extensions - Evidence from Croatia // 25th CROMAR Congress, "Marketing as a pillar of success-competitiveness, co-creation and collaboration"
Dubrovnik, Hrvatska, 2017. (predavanje, međunarodna recenzija, neobjavljeni rad, znanstveni) -
24.Ozretić Došen, Đurđana; Previšić, Jozo; Krupka, Zoran; Škare, Vatroslav; Komarac, TanjaThe role of familiarity in the assessment of Turkey’s country/destination image: going beyond soap operas // International Journal of Culture, Tourism and Hospitality Research, 12 (2018), 3; 277-291 doi:10.1108/IJCTHR-06-2017-0066 (međunarodna recenzija, članak, znanstveni)
-
25.Komarac, Tanja; Ozretić Došen, Đurđana; Škare, VatroslavThe Role of the Museum Shop: Eliciting the Opinions of Museum Professionals // International Journal of Arts Management, 21 (2019), 3; 28-41 (međunarodna recenzija, članak, znanstveni)