Pregled po CROSBI profilu: Iva Gregurec (CROSBI Profil: 23956, MBZ: 301524, ORCID: 0000-0002-2429-0335)
Pronađeno 69 radova
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1.RESEARCH ON THE USE OF SOCIAL NETWORKS IN BUILDING RELATIONSHIP MARKETING IN SPORTS // Proceedings of FEB Zagreb 14th International Odyssey Conference on Economics and Business / Sever Mališ, Sanja ; Načinović Braje, Ivana ; Galetić, Fran (ur.).
Zagreb: Faculty of Economics & Business, University of Zagreb, 2023. str. 323-336 doi:ttps://.org/10.22598/odyssey/2023.5 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
2.SATISFACTION OF USING QR CODES BY CUSTOMERS ON THE CROATIAN MARKET // Book of Proceedings - 97th International Scientific Conference on Economic and Social Development – "Modern technologies and innovative concepts in the function of promoting cultural heritage" / Hunjet, Anica ; Nechad, Abdelhamid ; Machrafi, Mustapha (ur.).
Varaždin: Varazdin Development and Entrepreneurship Agency and University North in coop. with Faculty of Management University of Warsaw, Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, ENCGT - Abdelmalek Essaadi University and Institute for Scientific Work in Varazdin, 2023. str. 14-26 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
3.THE ROLE OF GAMIFICATION IN ACHIEVING CUSTOMER SATISFACTION // CONFERENCE PROCEEDINGS OF THE 4TH INTERNATIONAL CONFERENCE ON THE ECONOMICS OF DECOUPLING (ICED) / Družić, Gordan ; Sertić, Martina Basarac (ur.).
Zagreb: Ekonomski fakultet Sveučilišta u Zagrebu, 2023. str. 373-384 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
4.Istraživanje razloga za praćenjem sportaša na društvenim mrežama // CroDiM, 6 (2023), 1; 133-144 (međunarodna recenzija, članak, znanstveni)
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5.Digital marketing activities during COVID-19 pandemic – database review // ECONOMICS AND BUSINESS OF THE POST COVID-19 WORLD ; Research monograph – First Edition / Drezgić, Saša ; Host, Alen ; Tomljanović, Marko ; Žiković, Saša (ur.).
Rijeka: Ekonomski fakultet Sveučilišta u Rijeci, 2023. str. 317-334 -
6.Istraživanje razloga za praćenjem sportaša na društvenim mrežama // Book of Papers - 7th International Scientific and Professional Conference (CRODMA 2022) / Gregurec, Iva ; Keglević Kozjak, Suzana ; Hrustek, Larisa ; Cvetko, Ladislav (ur.).
Varaždin: CRODMA - Croatian Direct Marketing Association, 2022. str. 191-201 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
7.EMPLOYEE’S PERCEPTION OF CRM IN THE CROATIAN TELECOMMUNICATIONS INDUSTRY // Proceedings of 33rd Central European Conference on Information and Intelligent Systems / Vrček, Neven ; Guàrdia, Lourdes ; Grd, Petra (ur.).
Varaždin: Faculty of Organization and Informatics, University of Zagreb, 2022. str. 297-307 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
8.Complexity of Creating Customer Experience under the Influence of Digital Transformation // International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research (Selected Papers) / Bevanda, Vuk (ur.).
Beograd: Udruženje ekonomista i menadžera Balkana (UDEKOM), 2022. str. 111-119 doi:10.31410/LIMEN.S.P.2021.111 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
9.Lessons Learned from Work-Based Learning and Intensive Courses in Higher Education // EDULEARN22 Proceedings / Gómez Chova, Luis ; López Martínez, Agustín ; Lees, Joanna (ur.).
Palma de Mallorca: International Academy of Technology, Education and Development (IATED), 2022. str. 3890-3898 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
10.DO TOP ATHLETES, AS SOCIAL MEDIA INFLUENCERS, REALLY INFLUENCE THE CUSTOMERS’ DECISION MAKING? // Proceedings of FEB Zagreb 13th International Odyssey Conference on Economics and Business / Sever Mališ, Sanja ; Jaković, Božidar ; Načinović Braje, Ivana (ur.).
Zagreb: Faculty of Economics & Business, University of Zagreb, 2022. str. 1028-1044 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
11.How Digital Technologies Influences Consumer Decision Making Process – Literature Review // Proceedings of 11th International Scientific Symposium Region, Entrepreneurship, Development / Leko Šimić, Mirna (ur.).
Osijek: Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2022. str. 387-402 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
12.STAVOVI POTROŠAČA O UTJECAJU DRUŠTVENIH MREŽA NA DONOŠENJE ODLUKE O KUPNJI // CroDiM, 5 (2022), 1; 63-75 (međunarodna recenzija, članak, znanstveni)
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13.Perspective of consumers and sellers about the impact of Covid-19 pandemic on e-commerce // International Journal of Multidisciplinarity in Business and Science, 7 (2021), 12; 15-28 (međunarodna recenzija, prethodno priopćenje, znanstveni)
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14.Examining the factors of influence on avoiding personalized ads on Facebook // Zbornik radova Ekonomskog fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu, 39 (2021), 2; 401-428 doi:10.18045/zbefri.2021.2.401 (međunarodna recenzija, članak, znanstveni)
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15.Primjena optimizacije u online trgovanju - primjer poduzeća u sjevernoj Hrvatskoj PRIMJENA OPTIMIZACIJE U ONLINE TRGOVANJU - PRIMJER PODUZEĆA U SJEVERNOJ HRVATSKOJ // Radovi Zavoda za znanstveni rad Varaždin, 32 (2021), 59-78 doi:10.21857/y54jofk0dm (međunarodna recenzija, članak, znanstveni)
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16.Attitudes of Croatian Consumers About Mobile Messenger Chatbots // Journal of information and organizational sciences, 45 (2021), 2; 579-599 doi:10.31341/jios.45.2.13 (međunarodna recenzija, članak, znanstveni)
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17.Analysis of Factors Influencing Traditional WOM and eWOM // Proceedings of 32nd International Scientific Conference - Central European Conference on Information and Intelligent Systems (CECIIS 2021) / Vrček, Neven ; Pergler, Elisabeth ; Grd, Petra (ur.).
Varaždin: Faculty of Organization and Informatics, University of Zagreb, 2021. str. 157-164 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
18.STAVOVI POTROŠAČA O UTJECAJU DRUŠTVENIH MREŽA NA DONOŠENJE ODLUKE O KUPNJI // Book of Papers - 6th International Scientific and Professional Conference (CRODMA 2021) / Gregurec, Iva ; Vlastelica , Tamara ; Zdrilić, Ivica ; Cvetko, Ladislav (ur.).
Varaždin: CRODMA - Croatian Direct Marketing Association, 2021. str. 63-75 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
19.Use of Organizational Analysis Methods for Evaluating Business Improvement Initiatives // Proceedings of the 44th International Convention on Information and Communication Technology, Electronics and Microelectronics MIPRO 2021 / Karolj, Skala (ur.).
Opatija: Croatian Society for Information, Communication and ‐lectronic Technology – MIPRO, 2021. str. 1483-1488 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
20.Impact of COVID-19 on Agricultural Sector Transformation // 2021 44th International Convention on Information, Communication and Electronic Technology (MIPRO) - proceedings / Karolj, Skala (ur.).
Opatija: Croatian Society for Information, Communication and ‐lectronic Technology – MIPRO, 2021. str. 1536-1541 doi:10.23919/MIPRO52101.2021.9596879 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
21.EXPERIENCE MARKETING IN VIDEO GAMING INDUSTRY // Proceedings of 27th CROMAR Congress - Let the masks fall - New consumer in business and research / Leko Šimić, Mirna (ur.).
Osijek: Faculty of Economics in Osijek, Josip Juraj Strossmayer University of Osijek, CROMAR and Croatian Academy of Science and Arts, 2021. str. 90-109 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
22.Influence factors on decisions in agriculture // Proceedings of 56th Croatian and 16th International symposium on Agriculture / Rozman, Vlatka ; Antunović, Zvonko (ur.).
Osijek: Faculty of Agrobiotechnical Sciences Osijek, 2021. str. 311-315 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
23.Influence of virtual communities on customer perception in agriculture // Proceedings of 56th Croatian and 16th International symposium on Agriculture / Rozman, Vlatka ; Antunović, Zvonko (ur.).
Osijek: Faculty of Agrobiotechnical Sciences Osijek, 2021. str. 188-192 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
24.Utjecaj utjecajnih osoba na donošenje odluke o kupnji – viđenje hrvatskih utjecajnih osoba // CroDiM, 4 (2021), 1; 107-119 (međunarodna recenzija, članak, znanstveni)
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25.Disruption caused business transformations in tourism-related industries // 2021 IEEE Technology & Engineering Management Conference - Europe (TEMSCON-EUR)
Dubrovnik, Hrvatska, 2021. str. 163-168 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
26.The Impact of COVID-19 on Sustainable Business Models in SMEs // Sustainability, 13 (2021), 3; 1098, 24 doi:10.3390/su13031098 (međunarodna recenzija, članak, znanstveni)
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27.The Impact of Influencers on Purchasing Decision Making Process - An Example of Croatian Social Networks Users // Proceedings of the 31st International Central European Conference on Information and Intelligent Systems / Strahonja, Vjeran ; Steingartner, William ; Kirinić, Valentina (ur.).
Varaždin: Faculty of Organization and Informatics, University of Zagreb, 2020. str. 193-199 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
28.CROATIAN CUSTOMERS ATTITUDE TOWARDS MOBILE ADVERTISING - SEM APPROACH // Economic and Social Development - Book of Proceedings / Burilovic, Luka ; Rados, Tomislav ; Recker, Nicholas (ur.).
Zagreb: Varazdin Development and Entrepreneurship Agency and University North in cooperation with Croatian Chamber of Economy, Faculty of Management University of Warsaw, Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat and Polytechnic of Medimurje in Cakovec, 2020. str. 58-71 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), ostalo) -
29.INFLUENCER IMPACT ON ENGAGEMENT, EXPECTED VALUE, AND PURCHASE INTENTION: A STUDY AMONG CROATIAN CUSTOMERS // Book of Proceedings - 62nd International Scientific Conference on Economic and Social Development Development / da Silva, Ana Lorga ; Rados, Tomislav ; Kaurova, Olga V. (ur.).
Lisabon: Varazdin Development and Entrepreneurship Agency and University North, 2020. str. 45-56 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), ostalo) -
30.THE ADVERTISING ATTITUDES OF INTERNET ADS: A STUDY AMONG CROATIAN GENERATION Z // Book of Proceedings - Economic and Social Development / Milkovic, Marin ; Hammes, Khalid ; Bakhtina, Olga (ur.).
Varaždin: Varazdin Development and Entrepreneurship Agency and University North in cooperation with Croatian Academy of Science and Arts, Faculty of Management Universitiy of Warsaw and Faculty of Law, Economics and Social Scienes Sale – Mohammed V University in Rabat, 2020. str. 92-109 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
31.EFFECT OF VISUAL MERCHANDISING ON CROATIAN CONSUMER IMPULSE BUYING BEHAVIOUR – SEM APPROACH // Book of Proceedings - Economic and Social Development / Pochinok, Natalia ; Bakhtina, Olga ; Recker, Nicholas (ur.).
Moskva: Varazdin Development and Entrepreneurship Agency and University North in cooperation with Russian State Social University, Faculty of Management University of Warsaw, Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat and Polytechnic of Medimurje in Cakovec, 2020. str. 26-38 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
32.Utjecaj utjecajnih osoba na donošenje odluke o kupnji – viđenje hrvatskih utjecajnih osoba // Book of Papers - 5th International Scientific and Professional Conference / Gregurec, Iva ; Kovšca, Vladimir ; Keglević Kozjak Sizana, Cvetko, Ladislav (ur.).
Varaždin: CRODMA - Croatian Direct Marketing Association, 2020. str. 143-155 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
33.WHAT CHALLENGES IN INTERNET MARKETING COMMUNICATION ARE RECOGNIZED BY CROATIAN MARKETING AGENCIES? // International journal of multidisciplinarity in business and science, 6 (2020), 9; 31-40 (međunarodna recenzija, članak, ostalo)
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34.VIĐENJE MENADŽERA HRVATSKIH PODUZEĆA O UTJECAJU DRUŠTVENIH MREŽA NA MARKE PODUZEĆA // CroDiM, 3 (2020), 1; 186-202 (međunarodna recenzija, članak, ostalo)
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35.INTERNET MARKETING COMMUNICATION CHALLENGES - OPINIONS OF CROATIAN CUSTOMERS AND MARKETING AGENCIES // 58th International Scientific Conference on Economic and Social Development Development, Book of Proceedings / Komlosi, Laszlo ; Kelle, Peter ; Djukec, Damira (ur.).
Varaždin: Varazdin Development and Entrepreneurship Agency and University North in cooperation with Faculty of Management University of Warsaw ; Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat ; Polytechnic of Medimurje in Cakovec and Szechenyi Istvan Universit, 2020. str. 6-20 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
36.Viđenje menadžera hrvatskih poduzeća o utjecaju društvenih mreža na marke poduzeća // Book of Papers 4th International Scientific and Professional Conference / Gregurec, Iva ; Lacković Vincek, Zrinka ; Lozić, Joško ; Vuković, Dijana ; Globočnik Žunac, Ana (ur.).
Zagreb: CRODMA - Croatian Direct Marketing Association, 2019. str. 129-145 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
37.Primjena udruženog marketinga kao strategije internet marketinga u Republici Hrvatskoj // CroDiM - International Journal of Marketing Science, 2 (2019), 1; 95-105 (međunarodna recenzija, članak, znanstveni)
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38.The Role of the In-Depth Interview in the Implementation of the Management by Missions (MBM) Model // Proceedings of FEB Zagreb 10th International Odyssey Conference on Economics and Business / Šimurina, Jurica ; Načinović Braje, Ivana ; Pavić, Ivana (ur.).
Zagreb: University of Zagreb: Faculty of Economics & Business, 2019. str. 635-644 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
39.Primjena udruženog marketinga kao strategije internet marketinga u Republici Hrvatskoj // Book of Papers 3rd International and Professional Conference / Gregurec, Iva ; Biloš, Antun ; Tomičić Furjan, Martina ; Kelić, Ivan ; Turkalj, Davorin (ur.).
Zagreb: CRODMA - Croatian Direct Marketing Association, 2018. str. 69-78 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
40.THE IMPACT OF EMOTIONAL BRANDING ON CONSUMERS IN CROATIAN NORTHERN REGION // International journal of multidisciplinarity in business and science, 3 (2017), 4; 31-37 (međunarodna recenzija, članak, znanstveni)
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41.Utjecaj SMS poruka na zadovoljstvo i lojalnost korisnika – primjer hrvatskog tržišta // Book of papers - 2nd Croatian Direct Marketing Association Conference / Dobrinić, D., Krajnović, A., Staneva, K., Žnideršić-Kovač, P. (ur.).
Zagreb: CRODMA-Croatian Direct Marketing Association, 2017. str. 131-144 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
42.Integrirani marketing / - (ur.).
Varaždin: Fakultet organizacije i informatike u Varaždinu, 2016 -
43.The impact of emotional branding on consumers in Croatian Northern region // 2016 M-SPHERE Book of Papers / Vranešević, Tihomir (ur.).
Zagreb: Accent Press, 2016. str. 87-94 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
44.SECURITY PROBLEMS AND PRIVACY CONCERNS IN INTERNET MARKETING // 2015 M-Sphere, Book of Papers / Vranešević, Tihomir (ur.).
Zagreb: Accent Press, 2015. str. 319-324 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
45.IMPLEMENTATION OF DIRECT MARKETING BY THE LEADING COMPANIES ON CROATIAN MARKET // 2015 M-Sphere, Book of Papers / Vranešević, Tihomir (ur.).
Zagreb: Accent Press, 2015. str. 312-318 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
46.The influence of price on customer’s purchase decision // Proceedings CECIIS 2015 / Hunjak, Tihomir ; Kirinić, Valentina ; Konecki, Mario (ur.).
Varaždin: Faculty of Organization and Informatics, 2015. str. 27-31 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
47.Primjena izravnog marketinga u malom i srednjem poduzetništvu na hrvatskom tržištu // Entrepreneurial Society: Current Trends and Future Prospects in Entrepreneurship, Organization and Management, Book of Full Papers / Vuković, Ksenija ; Brčić, Ruža ; Klačmer Čalopa, Marina (ur.).
Varaždin: Fakultet organizacije i informatike Varaždin, Sveučilište u Zagreb, 2015. str. 316-322 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
48.Utjecaj subliminalnih poruka na odluku o kupnji, 2014., diplomski rad, preddiplomski, Fakultet organizacije i informatike, Varaždin
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49.Novi pristupi izravnoga marketinga kao čimbenika zadovoljstva i lojalnosti potrošača, 2014., doktorska disertacija, Ekonomski fakultet Zagreb, Zagreb
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50.Communicating with customers through websites - example of leading companies in Croatia // 2014 M-Sphere, Book of Papers / Vranešević, Tihomir (ur.).
Zagreb: Accent Press, 2014. str. 382-385 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
