Pregled po CROSBI profilu: Iva Gregurec (CROSBI Profil: 23956, MBZ: 301524, ORCID: 0000-0002-2429-0335)
Pronađeno 69 radova
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26.The Impact of COVID-19 on Sustainable Business Models in SMEs // Sustainability, 13 (2021), 3; 1098, 24 doi:10.3390/su13031098 (međunarodna recenzija, članak, znanstveni)
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27.The Impact of Influencers on Purchasing Decision Making Process - An Example of Croatian Social Networks Users // Proceedings of the 31st International Central European Conference on Information and Intelligent Systems / Strahonja, Vjeran ; Steingartner, William ; Kirinić, Valentina (ur.).
Varaždin: Faculty of Organization and Informatics, University of Zagreb, 2020. str. 193-199 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
28.CROATIAN CUSTOMERS ATTITUDE TOWARDS MOBILE ADVERTISING - SEM APPROACH // Economic and Social Development - Book of Proceedings / Burilovic, Luka ; Rados, Tomislav ; Recker, Nicholas (ur.).
Zagreb: Varazdin Development and Entrepreneurship Agency and University North in cooperation with Croatian Chamber of Economy, Faculty of Management University of Warsaw, Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat and Polytechnic of Medimurje in Cakovec, 2020. str. 58-71 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), ostalo) -
29.INFLUENCER IMPACT ON ENGAGEMENT, EXPECTED VALUE, AND PURCHASE INTENTION: A STUDY AMONG CROATIAN CUSTOMERS // Book of Proceedings - 62nd International Scientific Conference on Economic and Social Development Development / da Silva, Ana Lorga ; Rados, Tomislav ; Kaurova, Olga V. (ur.).
Lisabon: Varazdin Development and Entrepreneurship Agency and University North, 2020. str. 45-56 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), ostalo) -
30.THE ADVERTISING ATTITUDES OF INTERNET ADS: A STUDY AMONG CROATIAN GENERATION Z // Book of Proceedings - Economic and Social Development / Milkovic, Marin ; Hammes, Khalid ; Bakhtina, Olga (ur.).
Varaždin: Varazdin Development and Entrepreneurship Agency and University North in cooperation with Croatian Academy of Science and Arts, Faculty of Management Universitiy of Warsaw and Faculty of Law, Economics and Social Scienes Sale – Mohammed V University in Rabat, 2020. str. 92-109 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
31.EFFECT OF VISUAL MERCHANDISING ON CROATIAN CONSUMER IMPULSE BUYING BEHAVIOUR – SEM APPROACH // Book of Proceedings - Economic and Social Development / Pochinok, Natalia ; Bakhtina, Olga ; Recker, Nicholas (ur.).
Moskva: Varazdin Development and Entrepreneurship Agency and University North in cooperation with Russian State Social University, Faculty of Management University of Warsaw, Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat and Polytechnic of Medimurje in Cakovec, 2020. str. 26-38 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
32.Utjecaj utjecajnih osoba na donošenje odluke o kupnji – viđenje hrvatskih utjecajnih osoba // Book of Papers - 5th International Scientific and Professional Conference / Gregurec, Iva ; Kovšca, Vladimir ; Keglević Kozjak Sizana, Cvetko, Ladislav (ur.).
Varaždin: CRODMA - Croatian Direct Marketing Association, 2020. str. 143-155 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
33.WHAT CHALLENGES IN INTERNET MARKETING COMMUNICATION ARE RECOGNIZED BY CROATIAN MARKETING AGENCIES? // International journal of multidisciplinarity in business and science, 6 (2020), 9; 31-40 (međunarodna recenzija, članak, ostalo)
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34.VIĐENJE MENADŽERA HRVATSKIH PODUZEĆA O UTJECAJU DRUŠTVENIH MREŽA NA MARKE PODUZEĆA // CroDiM, 3 (2020), 1; 186-202 (međunarodna recenzija, članak, ostalo)
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35.INTERNET MARKETING COMMUNICATION CHALLENGES - OPINIONS OF CROATIAN CUSTOMERS AND MARKETING AGENCIES // 58th International Scientific Conference on Economic and Social Development Development, Book of Proceedings / Komlosi, Laszlo ; Kelle, Peter ; Djukec, Damira (ur.).
Varaždin: Varazdin Development and Entrepreneurship Agency and University North in cooperation with Faculty of Management University of Warsaw ; Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat ; Polytechnic of Medimurje in Cakovec and Szechenyi Istvan Universit, 2020. str. 6-20 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
36.Viđenje menadžera hrvatskih poduzeća o utjecaju društvenih mreža na marke poduzeća // Book of Papers 4th International Scientific and Professional Conference / Gregurec, Iva ; Lacković Vincek, Zrinka ; Lozić, Joško ; Vuković, Dijana ; Globočnik Žunac, Ana (ur.).
Zagreb: CRODMA - Croatian Direct Marketing Association, 2019. str. 129-145 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
37.Primjena udruženog marketinga kao strategije internet marketinga u Republici Hrvatskoj // CroDiM - International Journal of Marketing Science, 2 (2019), 1; 95-105 (međunarodna recenzija, članak, znanstveni)
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38.The Role of the In-Depth Interview in the Implementation of the Management by Missions (MBM) Model // Proceedings of FEB Zagreb 10th International Odyssey Conference on Economics and Business / Šimurina, Jurica ; Načinović Braje, Ivana ; Pavić, Ivana (ur.).
Zagreb: University of Zagreb: Faculty of Economics & Business, 2019. str. 635-644 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
39.Primjena udruženog marketinga kao strategije internet marketinga u Republici Hrvatskoj // Book of Papers 3rd International and Professional Conference / Gregurec, Iva ; Biloš, Antun ; Tomičić Furjan, Martina ; Kelić, Ivan ; Turkalj, Davorin (ur.).
Zagreb: CRODMA - Croatian Direct Marketing Association, 2018. str. 69-78 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
40.THE IMPACT OF EMOTIONAL BRANDING ON CONSUMERS IN CROATIAN NORTHERN REGION // International journal of multidisciplinarity in business and science, 3 (2017), 4; 31-37 (međunarodna recenzija, članak, znanstveni)
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41.Utjecaj SMS poruka na zadovoljstvo i lojalnost korisnika – primjer hrvatskog tržišta // Book of papers - 2nd Croatian Direct Marketing Association Conference / Dobrinić, D., Krajnović, A., Staneva, K., Žnideršić-Kovač, P. (ur.).
Zagreb: CRODMA-Croatian Direct Marketing Association, 2017. str. 131-144 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
42.Integrirani marketing / - (ur.).
Varaždin: Fakultet organizacije i informatike u Varaždinu, 2016 -
43.The impact of emotional branding on consumers in Croatian Northern region // 2016 M-SPHERE Book of Papers / Vranešević, Tihomir (ur.).
Zagreb: Accent Press, 2016. str. 87-94 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
44.SECURITY PROBLEMS AND PRIVACY CONCERNS IN INTERNET MARKETING // 2015 M-Sphere, Book of Papers / Vranešević, Tihomir (ur.).
Zagreb: Accent Press, 2015. str. 319-324 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
45.IMPLEMENTATION OF DIRECT MARKETING BY THE LEADING COMPANIES ON CROATIAN MARKET // 2015 M-Sphere, Book of Papers / Vranešević, Tihomir (ur.).
Zagreb: Accent Press, 2015. str. 312-318 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
46.The influence of price on customer’s purchase decision // Proceedings CECIIS 2015 / Hunjak, Tihomir ; Kirinić, Valentina ; Konecki, Mario (ur.).
Varaždin: Faculty of Organization and Informatics, 2015. str. 27-31 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
47.Primjena izravnog marketinga u malom i srednjem poduzetništvu na hrvatskom tržištu // Entrepreneurial Society: Current Trends and Future Prospects in Entrepreneurship, Organization and Management, Book of Full Papers / Vuković, Ksenija ; Brčić, Ruža ; Klačmer Čalopa, Marina (ur.).
Varaždin: Fakultet organizacije i informatike Varaždin, Sveučilište u Zagreb, 2015. str. 316-322 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
48.Utjecaj subliminalnih poruka na odluku o kupnji, 2014., diplomski rad, preddiplomski, Fakultet organizacije i informatike, Varaždin
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49.Novi pristupi izravnoga marketinga kao čimbenika zadovoljstva i lojalnosti potrošača, 2014., doktorska disertacija, Ekonomski fakultet Zagreb, Zagreb
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50.Communicating with customers through websites - example of leading companies in Croatia // 2014 M-Sphere, Book of Papers / Vranešević, Tihomir (ur.).
Zagreb: Accent Press, 2014. str. 382-385 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
