Pregled po CROSBI profilu: Iva Gregurec (CROSBI Profil: 23956, MBZ: 301524, ORCID: 0000-0002-2429-0335)
Pronađeno 69 radova
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1.RESEARCH ON THE USE OF SOCIAL NETWORKS IN BUILDING RELATIONSHIP MARKETING IN SPORTS // Proceedings of FEB Zagreb 14th International Odyssey Conference on Economics and Business / Sever Mališ, Sanja ; Načinović Braje, Ivana ; Galetić, Fran (ur.).
Zagreb: Faculty of Economics & Business, University of Zagreb, 2023. str. 323-336 doi:ttps://.org/10.22598/odyssey/2023.5 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
2.SATISFACTION OF USING QR CODES BY CUSTOMERS ON THE CROATIAN MARKET // Book of Proceedings - 97th International Scientific Conference on Economic and Social Development – "Modern technologies and innovative concepts in the function of promoting cultural heritage" / Hunjet, Anica ; Nechad, Abdelhamid ; Machrafi, Mustapha (ur.).
Varaždin: Varazdin Development and Entrepreneurship Agency and University North in coop. with Faculty of Management University of Warsaw, Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, ENCGT - Abdelmalek Essaadi University and Institute for Scientific Work in Varazdin, 2023. str. 14-26 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
3.THE ROLE OF GAMIFICATION IN ACHIEVING CUSTOMER SATISFACTION // CONFERENCE PROCEEDINGS OF THE 4TH INTERNATIONAL CONFERENCE ON THE ECONOMICS OF DECOUPLING (ICED) / Družić, Gordan ; Sertić, Martina Basarac (ur.).
Zagreb: Ekonomski fakultet Sveučilišta u Zagrebu, 2023. str. 373-384 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
4.Istraživanje razloga za praćenjem sportaša na društvenim mrežama // CroDiM, 6 (2023), 1; 133-144 (međunarodna recenzija, članak, znanstveni)
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5.Digital marketing activities during COVID-19 pandemic – database review // ECONOMICS AND BUSINESS OF THE POST COVID-19 WORLD ; Research monograph – First Edition / Drezgić, Saša ; Host, Alen ; Tomljanović, Marko ; Žiković, Saša (ur.).
Rijeka: Ekonomski fakultet Sveučilišta u Rijeci, 2023. str. 317-334 -
6.Istraživanje razloga za praćenjem sportaša na društvenim mrežama // Book of Papers - 7th International Scientific and Professional Conference (CRODMA 2022) / Gregurec, Iva ; Keglević Kozjak, Suzana ; Hrustek, Larisa ; Cvetko, Ladislav (ur.).
Varaždin: CRODMA - Croatian Direct Marketing Association, 2022. str. 191-201 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
7.EMPLOYEE’S PERCEPTION OF CRM IN THE CROATIAN TELECOMMUNICATIONS INDUSTRY // Proceedings of 33rd Central European Conference on Information and Intelligent Systems / Vrček, Neven ; Guàrdia, Lourdes ; Grd, Petra (ur.).
Varaždin: Faculty of Organization and Informatics, University of Zagreb, 2022. str. 297-307 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
8.Complexity of Creating Customer Experience under the Influence of Digital Transformation // International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research (Selected Papers) / Bevanda, Vuk (ur.).
Beograd: Udruženje ekonomista i menadžera Balkana (UDEKOM), 2022. str. 111-119 doi:10.31410/LIMEN.S.P.2021.111 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
9.Lessons Learned from Work-Based Learning and Intensive Courses in Higher Education // EDULEARN22 Proceedings / Gómez Chova, Luis ; López Martínez, Agustín ; Lees, Joanna (ur.).
Palma de Mallorca: International Academy of Technology, Education and Development (IATED), 2022. str. 3890-3898 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
10.DO TOP ATHLETES, AS SOCIAL MEDIA INFLUENCERS, REALLY INFLUENCE THE CUSTOMERS’ DECISION MAKING? // Proceedings of FEB Zagreb 13th International Odyssey Conference on Economics and Business / Sever Mališ, Sanja ; Jaković, Božidar ; Načinović Braje, Ivana (ur.).
Zagreb: Faculty of Economics & Business, University of Zagreb, 2022. str. 1028-1044 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
11.How Digital Technologies Influences Consumer Decision Making Process – Literature Review // Proceedings of 11th International Scientific Symposium Region, Entrepreneurship, Development / Leko Šimić, Mirna (ur.).
Osijek: Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2022. str. 387-402 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
12.STAVOVI POTROŠAČA O UTJECAJU DRUŠTVENIH MREŽA NA DONOŠENJE ODLUKE O KUPNJI // CroDiM, 5 (2022), 1; 63-75 (međunarodna recenzija, članak, znanstveni)
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13.Perspective of consumers and sellers about the impact of Covid-19 pandemic on e-commerce // International Journal of Multidisciplinarity in Business and Science, 7 (2021), 12; 15-28 (međunarodna recenzija, prethodno priopćenje, znanstveni)
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14.Examining the factors of influence on avoiding personalized ads on Facebook // Zbornik radova Ekonomskog fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu, 39 (2021), 2; 401-428 doi:10.18045/zbefri.2021.2.401 (međunarodna recenzija, članak, znanstveni)
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15.Primjena optimizacije u online trgovanju - primjer poduzeća u sjevernoj Hrvatskoj PRIMJENA OPTIMIZACIJE U ONLINE TRGOVANJU - PRIMJER PODUZEĆA U SJEVERNOJ HRVATSKOJ // Radovi Zavoda za znanstveni rad Varaždin, 32 (2021), 59-78 doi:10.21857/y54jofk0dm (međunarodna recenzija, članak, znanstveni)
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16.Attitudes of Croatian Consumers About Mobile Messenger Chatbots // Journal of information and organizational sciences, 45 (2021), 2; 579-599 doi:10.31341/jios.45.2.13 (međunarodna recenzija, članak, znanstveni)
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17.Analysis of Factors Influencing Traditional WOM and eWOM // Proceedings of 32nd International Scientific Conference - Central European Conference on Information and Intelligent Systems (CECIIS 2021) / Vrček, Neven ; Pergler, Elisabeth ; Grd, Petra (ur.).
Varaždin: Faculty of Organization and Informatics, University of Zagreb, 2021. str. 157-164 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
18.STAVOVI POTROŠAČA O UTJECAJU DRUŠTVENIH MREŽA NA DONOŠENJE ODLUKE O KUPNJI // Book of Papers - 6th International Scientific and Professional Conference (CRODMA 2021) / Gregurec, Iva ; Vlastelica , Tamara ; Zdrilić, Ivica ; Cvetko, Ladislav (ur.).
Varaždin: CRODMA - Croatian Direct Marketing Association, 2021. str. 63-75 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
19.Use of Organizational Analysis Methods for Evaluating Business Improvement Initiatives // Proceedings of the 44th International Convention on Information and Communication Technology, Electronics and Microelectronics MIPRO 2021 / Karolj, Skala (ur.).
Opatija: Croatian Society for Information, Communication and ‐lectronic Technology – MIPRO, 2021. str. 1483-1488 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
20.Impact of COVID-19 on Agricultural Sector Transformation // 2021 44th International Convention on Information, Communication and Electronic Technology (MIPRO) - proceedings / Karolj, Skala (ur.).
Opatija: Croatian Society for Information, Communication and ‐lectronic Technology – MIPRO, 2021. str. 1536-1541 doi:10.23919/MIPRO52101.2021.9596879 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
21.EXPERIENCE MARKETING IN VIDEO GAMING INDUSTRY // Proceedings of 27th CROMAR Congress - Let the masks fall - New consumer in business and research / Leko Šimić, Mirna (ur.).
Osijek: Faculty of Economics in Osijek, Josip Juraj Strossmayer University of Osijek, CROMAR and Croatian Academy of Science and Arts, 2021. str. 90-109 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
22.Influence factors on decisions in agriculture // Proceedings of 56th Croatian and 16th International symposium on Agriculture / Rozman, Vlatka ; Antunović, Zvonko (ur.).
Osijek: Faculty of Agrobiotechnical Sciences Osijek, 2021. str. 311-315 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
23.Influence of virtual communities on customer perception in agriculture // Proceedings of 56th Croatian and 16th International symposium on Agriculture / Rozman, Vlatka ; Antunović, Zvonko (ur.).
Osijek: Faculty of Agrobiotechnical Sciences Osijek, 2021. str. 188-192 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
24.Utjecaj utjecajnih osoba na donošenje odluke o kupnji – viđenje hrvatskih utjecajnih osoba // CroDiM, 4 (2021), 1; 107-119 (međunarodna recenzija, članak, znanstveni)
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25.Disruption caused business transformations in tourism-related industries // 2021 IEEE Technology & Engineering Management Conference - Europe (TEMSCON-EUR)
Dubrovnik, Hrvatska, 2021. str. 163-168 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
