Pregled po CROSBI profilu: Ružica Brečić (CROSBI Profil: 23935, MBZ: 300141, ORCID: 0000-0003-3327-2187)
Pronađeno 136 radova
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76.Priručnik za male ekonomiste. Zagreb: Naklada Ljevak, 2016 (prirucnik)
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77.Like me? Share me! The usage of social media in presidential elections // 7th EMAC Regional Conference 2015
Sarajevo, Bosna i Hercegovina, 2016. (predavanje, međunarodna recenzija, sažetak, ostalo) -
78.STRENGTH2FOOD: POTICANJE ODRŽIVIH ŠKOLSKIH OBROKA I UNOSA SVJEŽEG VOĆA I POVRĆA U ŠKOLSKE DJECE // 4. međunarodni kongres nutricionista
Zadar, Hrvatska, 2016. (predavanje, međunarodna recenzija, sažetak, znanstveni) -
79.Product and process Innovation - A cross country comparison between Croatia, Poland and the UK // European journal of economics and management, 3 (2016), 74-86 (podatak o recenziji nije dostupan, članak, znanstveni)
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80.Marketing malih i srednjih poduzeća. Zagreb: Školska knjiga, 2016 (monografija)
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81.The Moderating Effect of Perceived Effectiveness of SME’s Marketing Function on the Network Ties – Strategic Adaptiveness Relationship // Journal of small business management, 54 (2016), 4; 1080-1098 doi:10.1111/jsbm.12236 (međunarodna recenzija, članak, znanstveni)
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82.The Citizen-Consumer - Exploring the characteristics, motivating factors and barriers of responsible consumption // Marketing theory and practice - Building bridges and fostering Collaboration / Mikić, Mirela (ur.).
Split, 2015. str. 201-218 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
83.Predviđanje i odlučivanje o marketinškim strategijama u malim i srednjim poduzećima, 2015., postdiplomski specijalisticki, Ekonomski fakultet, Zagreb
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84.Traditional food in Western Balkan countries: consumers’ perceptions and habits // In 145th Seminar, April 14-15, 2015, Parma, Italy (No. 200233). European Association of Agricultural Economists.
Parma, 2015. str. 1-15 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
85.The role of marketing mix elements in corporate ethics statements // PROCEEDINGS OF THE 6TH EMAC REGIONAL CONFERENCE “Convergence and Divergence in the New Europe: Marketing Challenges and Issues” / Diamantopoulos, A-., Schlegelmilch, B.B., Schuh, A., Wagner, U. (ur.).
Beč, 2015. str. 1-7 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
86.Devastation and Rebirth: A Longitudinal Study of Bosnia’s Arizona Market, with Implications for Markets, Marketing and Society // Proceedings of the 40th Annual Macromarketing Conference:Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice / Clifford Shultz II ; Raymond Benton and Olga Kravets (ur.).
Chicago (IL): Macromarketing Society, 2015. str. 167-168 (predavanje, međunarodna recenzija, sažetak, ostalo) -
87.Foresight capabilities and SME product/service adaptiveness: the moderating effect of industry dynamism // International journal of foresight and innovation policy, 10 (2015), 2/3/4; 145-164 doi:10.1504/IJFIP.2015.074395 (međunarodna recenzija, članak, znanstveni)
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88.The influence of Radical Innovation Culture on Innovation Performance in the Croatian Manufacturing Industry // Proceedings of the 40th Annual Macromarketing Conference - Marketing as Provisioning Technology : Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice / Shultz, Clifford ; Benton, Raymond ; Kravets, Olga (ur.).
Chicago (IL): Macromarketing Society, Inc., 2015. str. 805-808 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
89.Understanding variations in the consumption of functional foods – evidence from Croatia // British food journal, 116 (2014), 4; 662-675 doi:10.1108/BFJ-05-2012-0133 (međunarodna recenzija, članak, znanstveni)
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90.Perceptions of CSR Practices // EMAC 42nd Annual Conference - Lost in Translation / Elif Karaosmanoğlu, Banu Elmadağ Baş (ur.).
Istanbul, 2013. (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
91.Market trends and consumer behaviour relating to organic products in Western Balkan Countries // Consumer attitudes to food quality products / Klopčić Marija ; Kuipers Abele, Hocquette Jean-Francois (ur.).
Wageningen: Wageningen Academic Publishers, 2013. str. 147-159 -
92.Market trends and consumer behaviour relating to organic products in Western Balkan Countries // Consumer attitudes to food quality products / Klopčić Marija ; Kuipers Abele, Hocquette Jean-Francois (ur.).
Wageningen: Wageningen Academic Publishers, 2013. str. 147-159 -
93.In a New Grade, In a New Pair of Shoes: Child - Parent Negotiation in the Back - to - School Shoe Shopping Ritual // Proceedings of European Conference of the Association for Consumer Research, 2013.
Barcelona, 2013. (predavanje, međunarodna recenzija, sažetak, znanstveni) -
94.Child and parent experiences of back-to-school shoe shopping in stores // Buliding Community Across Boarders
Tucson (AZ), Sjedinjene Američke Države, 2013. (predavanje, međunarodna recenzija, sažetak, znanstveni) -
95.A cross‐cultural segmentation of western Balkan consumers : focus on preferences toward traditional fresh cow cheese // Journal of the science of food and agriculture, 93 (2013), 14; 3403-3405 doi:10.1002/jsfa.6350 (međunarodna recenzija, članak, znanstveni)
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96.A qualitative approach to understanding brand image in an international context : Insights from Croatia and Serbia // International marketing review, 30 (2013), 4; 275-296 doi:10.1108/IMR-02-2012-0024 (međunarodna recenzija, članak, znanstveni)
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97.Croatian T&Cc industry and students customer satisfaction with clothing products produced in domestic companies // 2nd International M-Sphere Conference for Multidisciplinarity in Science and Business : proceedings / Vranešević, Tihomir ; Peručić, Doris ; Mandić, Miroslav ; Hudina, Boris ; Plantić Tadić, Diana (ur.).
Zagreb: Accent Press, 2013. str. 259-270 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
98.Specifics of Marketing Strategy in the Segment of High Fashion // International journal of multidisciplinarity in business and science, 1 (2013), 1. (podatak o recenziji nije dostupan, članak, znanstveni)
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99.Čimbenici koji utječu na adaptivno prodajno ponašanje u maloprodaji // Zbornik Ekonomskog fakulteta u Zagrebu, 11 (2013), 1; 49-66 (podatak o recenziji nije dostupan, članak, znanstveni)
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100.Harnessing expert opinion : trends and challenges on the Balkan organic market, based on a Delphi approach // Food consumer science theories : methods and application to the western Balkans / Barjolle, Dominique ; Gorton, Matthew ; Milošević Đorđević, Jasna ; Stojanović, Žaklina (ur.).
Dordrecht: Springer, 2013. str. 89-106
