Pregled po CROSBI profilu: Irena Pandža Bajs (CROSBI Profil: 23837, MBZ: 295803)
Pronađeno 91 radova
-
76.Pandža Bajs, IrenaUloga percipirane vrijednosti u marketingu turističke destinacije, 2012., doktorska disertacija, Ekonomski Fakultet, Zagreb
-
77.Pandža Bajs, Irena; Ozimec, KristinaSelf-promotion activities of advertising agencies in Croatia and comparison between agencies in transitional and developed countries // 1st international M-Sphere Conference For Multidisciplinarity in Business and Science: Book of Proceedings Part 2 / Vranešević, Tihomir ; Peručić, Doris ; Mandić, Miroslav ; Hudina ; Boris (ur.).
Zagreb: Accent Press, 2012. str. 363-370 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
78.Pandža Bajs, IrenaAttributes of tourist destination as determinants of tourist perceived value // International Journal of Management Case, Special Issue – CIRCLE conference, Vol.13, Issue 3. / Vignali, Gianpaolo ; Vignali, Claudio ; Vranešević, Tihomir (ur.).
Dubrovnik, Hrvatska: Faculty of Economics and Business Zagreb, 2011. str. 547-554 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
79.Guszak, Irena; Pandža; IrenaConcept of perceived value with focus on perceived costs of convenience goods // Economic development perspectives of SEE region in the global recession context / Trivun, Veljko ; Djonlagic, Dzenan ; Mehic, Eldin (ur.).
Sarajevo: University of Sarajevo, School of Economics and Business, 2010. str. 19-19 (predavanje, međunarodna recenzija, sažetak, znanstveni) -
80.Pandža, Irena; Vignali, ClaudioPerceived value as a basis for shaping the offer of service provider: cases from UK and Croatia // World review of entrepreneurship, management and sustainable development, 6 (2010), 4; 263-275 (međunarodna recenzija, članak, znanstveni)
-
81.Pandža, Irena; Vignali, ClaudioCustomer perceived value and differences between customer’s and firm’s perception // International journal of business and globalisation, 5 (2010), 4; 436-450 doi:10.1504/IJBG.2010.035477 (podatak o recenziji nije dostupan, članak, znanstveni)
-
82.Horvat, Sandra; Pandža, Irena; Vranešević, TihomirPerceived quality as a determinant of private label success // International Journal of Management Cases - Special Issue, Vol.12, Issue 2.
Estoril, Portugal, 2010. (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
83.Pandža, Irena; Vignali, ClaudioCustomers’ perception of services in UK’s Conference and Meeting industry // International journal of management cases, 11 (2010), 3; 88-93 (podatak o recenziji nije dostupan, članak, znanstveni)
-
84.Pandža, IrenaPercipirana vrijednost i utjecaj korporativnog imidža na vrijednost bankarskih usluga, 2008., magistarski rad, Ekonomski fakultet, Zagreb
-
85.Pandža, Irena; Vranešević, Tihomir; Horvat, SandraConsumer perceived value of banking services in Croatia // International Journal of Management Cases, Special Issue, Vol. 10, Issue 3
Nikozija, Cipar, 2008. str. 169-180 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
86.Pandža, Irena; Vranešević, TihomirMeasurement of perceived value of banking services in Croatia // ICES 2008, 4th International Conference »TRANSITIONAL CHALLENGES OF EU INTEGRATION AND GLOBALIZATION«
Sarajevo, Bosna i Hercegovina, 2008. (predavanje, međunarodna recenzija, sažetak, ostalo) -
87.Horvat, Sandra; Vranešević, Tihomir; Pandža, IrenaPerception of private brands among student population in Croatia // 2nd International Scientific Conference "Marketing Theory Challenges in Transitional Societies" / Ozretić Došen, Đurđana ; Krupka, Zoran ; Škare Vatroslav (ur.).
Zagreb: Ekonomski fakultet Sveučilišta u Zagrebu, 2008. str. 93-98 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
88.Vranešević, Tihomir; Mandić, Miroslav; Pandža, Irena; Horvat, SandraBranding // Strategic Marketing and Retail Thought / Vignali, C., Vranešević, T., Vrontis, D. (ur.).
Zagreb: Accent Press, 2008. str. 67-86 -
89.Vranešević, Tihomir; Mandić, Miroslav; Pandža, IrenaBrand Extension Strategy // International Journal of Management Cases - Special Issue, Vol.9, Issue 3/4
Siderno, Italija, 2007. str. 283-297 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
90.Renko, Nataša; Sredl, Katherine; Pandža, IrenaMarket Segmentation by Class and Gender in Zagreb, Croatia // CROMAR 2007
Rijeka, Hrvatska, 2007. (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
91.Pandža, Irena; Martinović, DanijelaProaktivno vs. reaktivno upravljanje troškovima s posebnim osvrtom na koncept target costing // Zbornik radova ( Ekonomski Fakultet. Univerzitet u Sarajevu), 26 (2006), 133-142 (podatak o recenziji nije dostupan, članak, ostalo)
