Pregled po CROSBI profilu: Dražen Alerić (CROSBI Profil: 17558, MBZ: 237154)
Pronađeno 9 radova
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1.Ružić, Erik; Kičinja, Eli; Alerić, DraženAN INVESTIGATION ON THE ACCEPTANCE AND USE OF RELATIONSHIP-ORIENTED SOCIAL MEDIA AMONG BUSINESSES THE CASE OF CROATIA // Economic and Social Development 45th International Scientific Conference on Economic and Social Development – XIX International Social Congress (ISC 2019) / Vinogradova, Marina ; Cuic Tankovic, Ana ; Pavelin, Goran (ur.).
Moskva: Varazdin Development and Entrepreneurship Agency, Varazdin, Croatia / Russian State Social University, Moscow, Russia / Faculty of Management University of Warsaw, Warsaw, Poland / University North, Croatia / Faculty of Law, Economics and Social Sciences- Mohammed V University, Morocco, 2019. str. 9-17 (predavanje, međunarodna recenzija, sažetak, znanstveni) -
2.Slivar, Iva; Aleric, Dražen; Dolenec, SanjaLeisure travel behavior of generation Y & Z at the destination and post-purchase // E-Journal of Tourism, 6 (2019), 2; 147-159 doi:10.24922/eot.v6i2.53470 (međunarodna recenzija, članak, ostalo)
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3.Kupovno ponašanje turista / Slivar, Iva ; Alerić, Dražen ; Stankov, Uglješa (ur.). Pula: Sveučilište Jurja Dobrile u Puli, 2017 (monografija)
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4.Benazić, Dragan; Ružić, Erik; Alerić, DraženThe Impact of Internal Marketing on the Customer Relationship Development // Interdisiplinary management research XII / Barković, D. ; Runzheimer, B. (ur.).
Opatija: Josip Juraj Strossmayer University of Osijek, Faculty of Econommics in Osijek ; Hochschule Pforzeim University, 2016. str. 903-913 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
5.Alerić, Dražen; Benazić, DraganInfluence of individual dimensions of satisfaction on the total satisfaction of bank customers in Croatia // The Future of Economics: Between Rules and Discretion / Gonan Božac, Marli ; Ribnikar, Ivan (ur.).
Pula: Sveučilište Jurja Dobrile u Puli, 2013. str. 381-403 -
6.Slivar, Iva; Alerić, DraženSocial media marketing in hotel companies: case study of an innovative approach to customer relationship management via Facebook at Maistra Inc. Croatia // Proceedings of the LCBR European Marketing Conference
München: LCBR, 2012. str. 1-11 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
7.Čuić Tanković, Ana; Alerić, DraženMusic Influence on Product Perception in Advertising // Marketing Challenges in New Economy / Križman Pavlović, Danijela ; Benazić, Dragan (ur.).
Pula: Fakultet ekonomije i turizma Dr. Mijo Mirković Sveučilišta Jurja Dobrile u Puli, 2012. str. 277-294 -
8.Alerić, DraženUtjecaj upravljanja odnosima sa korisnicima na razinu konkurentnosti usluga kod hrvatskih davatelja usluga, 2007., magistarski rad, Ekonomski fakultet, Zagreb
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9.Alerić, DraženČinitelji utjecaja formiranja odnosa s kupcima-korisnicima usluga na razvoj informatičke infrastrukture // Zbornik radova s XVIII. Kongresa CROMAR-a / Radić, T. ; Vlahović, D. (ur.).
Split: CROMAR - Hrvatska zajednica Udruga za marketing, 2004. str. 317-329 (plenarno, domaća recenzija, cjeloviti rad (in extenso), znanstveni)
