Pregled po CROSBI profilu: Đurđana Ozretić Došen (CROSBI Profil: 14689, MBZ: 189853, ORCID: 0000-0001-5976-5866)
Pronađeno 305 radova
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51.Marka grada Labina, 2018., diplomski rad, diplomski, Ekonomski fakultet, Zagreb
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52.Strategic brand management in emerging markets: consumer perceptions of brand extensions // Organizations and Markets in Emerging Economies, 9 (2018), 1; 135-153 doi:10.15388/omee.2018.10.00008 (međunarodna recenzija, članak, znanstveni)
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53.The Importance of Different Dimensions in the Experiential Based Model Among Wine Tourists in the Republic of Macedonia // 25th CROMAR Congress, "Marketing as a pillar of Success-Competitiveness, Co-Creation and Collaboration"
Dubrovnik, Hrvatska, 2017. (predavanje, međunarodna recenzija, neobjavljeni rad, znanstveni) -
54.Scientists and researchers in marketing communications campaigns // 8th European Forum for Marketing of Scientific and Research Organizations
Varšava, Poljska, 2017. (pozvano predavanje, neobjavljeni rad, znanstveni) -
55.Percepcija luksuza i luksuznih maraka kod mladih žena, 2017., diplomski rad, diplomski, Ekonomski fakultet, Zagreb
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56.Exploring managers’ perceptions of marketing in national and nature parks // EMAC 2017 Leaving Footprints
Groningen, Nizozemska, 2017. (poster, međunarodna recenzija, neobjavljeni rad, znanstveni) -
57.New Challenges in Customer-Brand Relationships: The Role of Integrated Marketing Communications // Bridging the Marketing Theory/Practice Gap and the Competitiveness of New Europe / Fontean, Florin ; Wagner, Udo ; Veghes Calin (ur.).
Temišvar: West University Press, 2017. str. 32-32 (predavanje, međunarodna recenzija, sažetak, znanstveni) -
58.Percepcija potrošača o promjenama logotipa, 2017., diplomski rad, diplomski, Ekonomski fakultet, Zagreb
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59.Marketing muzeja usmjeren Generaciji Y, 2017., diplomski rad, diplomski, Ekonomski fakultet, Zagreb
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60.Antecedents of Brand Management Adaptation/Standardization and Its Influence on Firms’ Performance // Engineering Economics, 28 (2017), 3; 334-346 doi:10.5755/j01.ee.28.3.16884 (međunarodna recenzija, članak, znanstveni)
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61.Uloga marke bezreceptnog lijeka u kupovnoj odluci potrošača, 2017., postdiplomski specijalisticki, Ekonomski fakultet - Zagreb, Zagreb
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62.Researching Country Image Construct in the Context of Emerging Economies // Research Handbook of Marketing in Emerging Economies / Marinov, Marin A. (ur.).
Cheltenham: Edward Elgar Publishing, 2017. str. 163-196 -
63.Understanding competition and service offer in museum marketing // Academia-Revista Latinoamericana de Administracion, 30 (2017), 2; 215-230 doi:10.1108/ARLA-07-2015-0159 (međunarodna recenzija, članak, znanstveni)
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64.Museum shops’ role in creating and delivering value: Museums professionals’ perspectives // 45th EMAC Annual Conference "Marketing in the age of big data" / Knoeferle, Klemens (ur.).
Oslo, 2016. (poster, međunarodna recenzija, neobjavljeni rad, ostalo) -
65.Upotreba semiotike u stvaranju vrijednosti u marketingu: primjer pristupanja Republike Hrvatske Europskoj uniji, 2016., diplomski rad, diplomski, Ekonomski fakultet - Zagreb, ZAGREB
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66.Towards Understanding Consumers’ Acceptance of Location-Based Services in Mobile Applications: The Role of Perceived Value and Attitude // European Marketing Academy 7th EMAC REGIONAL CONFERENCE Proceedings Where the East kisses the West: Marketing Convergence and Divergence in the New Europe / Arslanagić-Kalajdžić, Maja ; Kadić-Maglajlić, Selma (ur.).
Sarajevo: School of Economics and Business Sarajevo, University of Sarajevo, 2016. str. 76-76 (predavanje, međunarodna recenzija, sažetak, znanstveni) -
67.Creating country image and brand through country placement // 7th European Forum for Marketing of Scientific and Research Organizations
Varšava, Poljska, 2016. (pozvano predavanje, neobjavljeni rad, znanstveni) -
68.Exploring the Importance of Different Product Cues on the Selection for Chocolate from the Consumer Perspective // International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering
Amsterdam, Nizozemska, 2016. str. 3553-3556 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
69.Inovativan pristup promociji u sportskom marketingu, 2016., diplomski rad, preddiplomski, Ekonomski fakultet, Zagreb
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70.Integracija načela zelenog marketinga u suvremenom poslovanju, 2016., diplomski rad, preddiplomski, Ekonomski fakultet, Zagreb
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71.Oglašavanje telekomunikacijskih usluga, 2016., diplomski rad, preddiplomski, Ekonomski fakultet, Zagreb
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72.Upravljanje marketingom nacionalnih i parkova prirode u funkciji izgradnje imidža zemlje kao turističke destinacije, 2016., postdiplomski specijalisticki, Ekonomski fakultet, Zagreb
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73.Percepcije hrvatskih potrošača o lažnim markama, 2016., postdiplomski specijalisticki, Ekonomski fakultet, Zagreb
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74.Upravljanje markom destinacije, 2016., diplomski rad, diplomski, Ekonomski fakultet, Zagreb
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75.Comparing consumer innovativeness and ethnocentrism of young-adult consumers // Journal of business research, 69 (2016), 9; 3682-3686 doi:10.1016/j.jbusres.2016.03.029 (međunarodna recenzija, članak, znanstveni)
