Pregled po CROSBI profilu: Đurđana Ozretić Došen (CROSBI Profil: 14689, MBZ: 189853, ORCID: 0000-0001-5976-5866)
Pronađeno 305 radova
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26.Brand representation and symbolism understanding – perceived differences among young consumers // Proceedings of the European Marketing Academy - 11th EMAC Regional Conference / Fudurić, Morana ; Horvat, Sandra ; Komarac, Tanja ; Škare, Vatroslav (ur.).
Zagreb: University of Zagreb, Faculty of Economics & Business, 2020. str. 22-31 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
27.Zadovoljstvo korisnika samoposlužnim blagajnama u Republici Hrvatskoj, 2020., diplomski rad, diplomski, Ekonomski fakultet, Zagreb
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28.Insight into perceived private label authenticity // EMCB 2020 Conference Proceedings / Malhotra, Naresh K. ; Čater, Barbara ; Marinov, Marin Alexandrov ; Bodlaj, Mateja ; Zečević, Mila (ur.).
Ljubljana: School of Economics and Business, University of Ljubljana, 2020. str. 104-107 (predavanje, međunarodna recenzija, prošireni sažetak, znanstveni) -
29.Assessment of the Quality of Public Hospital Healthcare Services by using SERVQUAL // Acta clinica Croatica, 59 (2020), 2; 285-293 doi:10.20471/acc.2020.59.02.12 (međunarodna recenzija, članak, znanstveni)
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30.How can perceived consistency in marketing communications influence customer-brand relationship outcomes? // European Management Journal, 38 (2020), 2; 335-343 doi:10.1016/j.emj.2019.08.011 (međunarodna recenzija, članak, znanstveni)
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31.Managing edutainment and perceived authenticity of museum visitor experience: Insights from qualitative study // Museum management and curatorship, 35 (2020), 2; 160-181 doi:10.1080/09647775.2019.1630850 (međunarodna recenzija, članak, znanstveni)
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32.Are private labels authentic? Insights from the qualitative study // Book of extended abstracts of the 26th CROMAR Congress, "Looking forward! Marketing from past to future.
Zagreb, Hrvatska, 2019. str. 25-25 (predavanje, međunarodna recenzija, prošireni sažetak, znanstveni) -
33.Insights into the Development of Marketing in the Republic of Croatia // 10th European Forum for Marketing of Scientific and Research Organizations
Varšava, Poljska, 2019. (pozvano predavanje, međunarodna recenzija, neobjavljeni rad, znanstveni) -
34.Marketing opće dobrobiti u uslužnim poduzećima, 2019., diplomski rad, diplomski, Ekonomski fakultet, Zagreb
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35.Marketing usluga riječkih muzeja, 2019., diplomski rad, diplomski, Ekonomski fakultet, ZAGREB
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36.Mjerenje kvalitete zdravstvenih usluga medicinskog laboratorija, 2019., diplomski rad, diplomski, Ekonomski fakultet, Zagreb
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37.Marketing Perceptions of National and Nature Parks Managers – The Case of Croatia // European Journal of Тourism Research, 23 (2019), 191-207 (međunarodna recenzija, članak, znanstveni)
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38.The role of special event in attracting museum visitors and popularizing museums // Tourism in Southern and Eastern Europe 2019 - Conference Proceedings / Zadel, Zrinka ; Smolčić, Dora (ur.).
Opatija: Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci, 2019. str. 375-387 doi:10.20867/tosee.05.38 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
39.Otkrivanje prilika za poboljšanje poslovanja muzejskih prodavaonica - primjer Muzeja suvremene umjetnosti u Zagrebu // Istraživanje turističkih tržišta / Marušić, Mira ; Prebežac, Darko ; Mikulić, Josip (ur.).
Zagreb: Ekonomski fakultet Sveučilišta u Zagrebu, 2019. str. 159-165 -
40.Analyzing the Effects of Online and Offline Communication in the Hotel and Restaurant Industry: The PLS Approach // Applying Partial Least Squares in Tourism and Hospitality Research / Ali, Faizan ; Rasoolimanesh, S. Mostafa ; Cobanoglu, Cihan (ur.).
Bingley: Emerald Group Publishing, 2019. str. 211-231 doi:10.1108/978-1-78756-699-620181010 -
41.The Role of the Museum Shop: Eliciting the Opinions of Museum Professionals // International Journal of Arts Management, 21 (2019), 3; 28-41 (međunarodna recenzija, članak, znanstveni)
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42.Museum professionals’ opinions about the role of edutainment in managing perceived authenticity of museum offer // Proceedings of 47 EMAC Annual Conference / Gounaris, Spiros (ur.).
Glasgow: University of Glasgow, 2018. 257, 1 (predavanje, međunarodna recenzija, sažetak, znanstveni) -
43.The Role of Services Marketing in the Experience Economy // 9th European Forum for Marketing of Scientific and Research Organizations
Varšava, Poljska, 2018. (pozvano predavanje, neobjavljeni rad, znanstveni) -
44.Marketinška strategija za novi proizvod na farmaceutskom tržištu Republike Hrvatske, 2018., magistarski rad, Ekonomski fakultet, Zagreb
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45.Društveno odgovoran marketing i njegova primjena u Atlantic Grupi d.d., 2018., diplomski rad, preddiplomski, Ekonomski fakultet, Zagreb
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46.The role of familiarity in the assessment of Turkey’s country/destination image: going beyond soap operas // International Journal of Culture, Tourism and Hospitality Research, 12 (2018), 3; 277-291 doi:10.1108/IJCTHR-06-2017-0066 (međunarodna recenzija, članak, znanstveni)
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47.Key design elements of daily newspapers: Impact on the reader's perception and visual impression // KOME − An International Journal of Pure Communication Inquiry, 6 (2018), 2; 62-80 doi:10.17646/KOME.75692.93 (međunarodna recenzija, članak, znanstveni)
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48.Driving Perceived Service Quality and Brand Loyalty through Brand’s Online and Offline Communication // 47th European Marketing Academy Annual Conference
Glasgow, Ujedinjeno Kraljevstvo, 2018. (predavanje, međunarodna recenzija, neobjavljeni rad, znanstveni) -
49.The Importance of Different Dimensions in the Experiential Based Model Among Wine Tourists and Wine Industry Experts in the Republic of Macedonia // Ekonomski vjesnik, 31 (2018), 1; 137-147 (međunarodna recenzija, članak, znanstveni)
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50.Utjecaj obrazovno-zabavnih sadržaja na percipiranu autentičnost posjetiteljeva iskustva muzejom, 2018., doktorska disertacija, Ekonomski fakultet, Zagreb
