Pregled po CROSBI profilu: Đurđana Ozretić Došen (CROSBI Profil: 14689, MBZ: 189853, ORCID: 0000-0001-5976-5866)
Pronađeno 305 radova
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1.Utjecaj inovativnosti zelenog marketinga na zeleni imidž, identifikaciju s markom, usmenu predaju i spremnost plaćanja veće cijene za hotelsku uslugu, 2023., doktorska disertacija, Ekonomski fakultet, Zagreb
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2.Employer brand and international employer brand: Literature review // Corporate communications: An International Journal, 28 (2023), 4; 671-682 doi:10.1108/CCIJ-11-2022-0141 (međunarodna recenzija, članak, znanstveni)
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3.Antecedents and moderators of positive word of mouth communication among tourist destination residents during the COVID-19 pandemic // Current issues in tourism, 26 (2023), 2; 224-241 doi:10.1080/13683500.2022.2132922 (međunarodna recenzija, članak, znanstveni)
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4.La confianza de los residentes de un destino turistico en la comunicacion de las autoridades durante la pandemia. El papel moderador de las variables sociodemograficas // El poder de la comunicacion: periodismo, educacion y feminismo / Garcia Orta, Maria Jose ; Santos, Roman Martin (ur.).
Madrid: Dykinson, 2022. str. 154-174 -
5.Brand Experience Research in Hospitality and Tourism – Review and Future Directions // Tourism : an international interdisciplinary journal, 70 (2022), 4; 674-693 doi:10.37741/t.70.4.9 (međunarodna recenzija, pregledni rad, znanstveni)
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6.Destination Relationship Marketing During Challenging Times. The Role of Integrated Marketing Communications // TMS ALGARVE 2022: Sustainability Challenges in Tourism, Hospitality and Management - Tourism & Management Studies International Conference / Santos, Jose Antonio C. ; Custodio Santos, Margarida ; Rodrigues Goncalves, Alexandra ; Solano-Sanchez, Miguel Angel (ur.).
Faro: Escola Superior de Gestão, Hotelaria e Turismo, Universidade do Algarve, 2022. str. 188-188 (predavanje, međunarodna recenzija, sažetak, znanstveni) -
7.Understanding prevention measures and tourist behavior in Croatia during the COVID-19 pandemic. A mixed-method approach // Economic Research-Ekonomska Istraživanja, ahead-of-print (2022), 1-24 doi:10.1080/1331677x.2022.2135556 (međunarodna recenzija, članak, znanstveni)
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8.SERVPERF model for measuring laboratory service quality through patient satisfaction // Clinica Chimica Acta / Delanghe, Joris ; Wu, Alan H. (ur.).
Seoul, Republika Koreja: Elsevier, 2022. str. 397-398 doi:https://www.sciencedirect.com/science/article/abs/pii/S0009898122005411?via%3Dihub (predavanje, međunarodna recenzija, sažetak, znanstveni) -
9.From green perceptions to brand satisfaction – exploring the role of brand experience in the camping sector // Marketing in Emerging Markets in the New Normal / Zečević, Mila (technical editor) (ur.).
Ljubljana: School of Economics and Business University of Ljubljana, 2022. str. 93-109 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
10.Challenging the status quo in marketing research // Journal of business research, 143 (2022), 294-297 doi:10.1016/j.jbusres.2022.01.077 (međunarodna recenzija, uvodnik, znanstveni)
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11.Discovering the determinants of museum visitors’ immersion into experience: the impact of interactivity, expectations, and skepticism // Current Issues in Tourism, 25 (2022), 22; 3675-3693 doi:10.1080/13683500.2021.1952941 (međunarodna recenzija, članak, znanstveni)
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12.Osnove marketinga. Zagreb: Ekonomski fakultet Sveučilišta u Zagrebu, 2021 (ostalo)
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13.Marketing of Rijeka Museums: Current Practices and Future Directions // Tourism in Southern and Eastern Europe 2021 - Conference Proceedings / Alkier, Romina ; Marković, Suzana ; Perić, Marko (ur.).
Opatija: Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci, 2021. str. 545-558 doi:10.20867/tosee.06.37 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
14.The Importance of Country-of-Origin Construct Dimensions in Destination Brand Building // Tržište = Market : časopis za tržišnu teoriju i praksu, 33 (2021), 2; 221-238 doi:10.22598/mt/2021.33.2.221 (međunarodna recenzija, članak, znanstveni)
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15.Perceived Private Label Authenticity: A Two-Study Analysis // Tržište : časopis za tržišnu teoriju i praksu, 33 (2021), SI; 47-66 doi:10.22598/mt/2021.33.spec-issue.47 (međunarodna recenzija, članak, znanstveni)
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16.Proizvodi i usluge // Osnove marketinga / Vranešević, Tihomir (ur.).
Zagreb: Ekonomski fakultet Sveučilišta u Zagrebu, 2021. str. 241-270 -
17.Marketing na tržištu umjetnina u Republici Hrvatskoj, 2021., diplomski rad, diplomski, Ekonomski fakultet, Zagreb
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18.Urban icons as a foundation of city brand: The case of city Zagreb // Proceedings of 27th CROMAR Congres: Let the mask fall - New consumer in business and research / Leko Šimić, Mirna (ur.).
Osijek: Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2021. str. 170-187 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
19.Primjena internog marketinga u hotelijerstvu na tržištu Republike Hrvatske, 2021., diplomski rad, diplomski, Ekonomski fakultet, Zagreb
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20.The Path to Authenticity is Paved With the Right Cues: A Decade of Research on Brand Authenticity // Proceedings of FEB Zagreb 12th International Odyssey Conference on Economics and Business / Načinović Braje, Ivana ; Jaković, Božidar ; Ferjanić Hodak, Danijela (ur.).
Zagreb: Faculty of Economics & Business, University of Zagreb, 2021. str. 1084-1099 doi:10.22598/odyssey/2021.3 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
21.Examining Brand Equity in Restaurant Firms: A Gender Approach among Young Consumers // MTCON'21 Proceedings / Cobanoglu, C. ; Gunlu Kucukaltan, E. ; Tuna, M. ; Basoda, A. ; Dogan, S. (ur.).
Sarasota (FL): USF M3 Publishing, LLC, 2021. str. 192-192 doi:10.5038/9781955833011 (predavanje, međunarodna recenzija, prošireni sažetak, znanstveni) -
22.MARKETING USLUGA DOMINIKANSKIH MUZEJA U REPUBLICI HRVATSKOJ // Ekonomski pregled : mjesečnik Hrvatskog društva ekonomista Zagreb, 72 (2021), 2; 224-248 doi:10.32910/ep.72.2.4 (domaća recenzija, članak, znanstveni)
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23.Razvoj marke grada Livna, 2021., diplomski rad, diplomski, Ekonomski fakultet - Zagreb, Zagreb
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24.The Experience Economy Approach - An Empirical Examination in Wine Industry // Proceedings of the 1st international scientific conference "Economic and Business Trends Shaping the Future" / Santa, Mijalche (ur.).
Skopje: Faculty of Economics-Skopje, SS. Cyril and Methodius University in Skopje, 2020. str. 427-437 doi:10.47063/EBTSF.2020.0037 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
25.Managing Private Labels Based on Psychographic Consumer Segments: Emerging European Market Perspective // Organizations and Markets in Emerging Economies, 11 (2020), 2(22); 446-461 doi:10.15388/omee.2020.11.42 (međunarodna recenzija, članak, znanstveni)
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26.Brand representation and symbolism understanding – perceived differences among young consumers // Proceedings of the European Marketing Academy - 11th EMAC Regional Conference / Fudurić, Morana ; Horvat, Sandra ; Komarac, Tanja ; Škare, Vatroslav (ur.).
Zagreb: University of Zagreb, Faculty of Economics & Business, 2020. str. 22-31 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
27.Zadovoljstvo korisnika samoposlužnim blagajnama u Republici Hrvatskoj, 2020., diplomski rad, diplomski, Ekonomski fakultet, Zagreb
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28.Insight into perceived private label authenticity // EMCB 2020 Conference Proceedings / Malhotra, Naresh K. ; Čater, Barbara ; Marinov, Marin Alexandrov ; Bodlaj, Mateja ; Zečević, Mila (ur.).
Ljubljana: School of Economics and Business, University of Ljubljana, 2020. str. 104-107 (predavanje, međunarodna recenzija, prošireni sažetak, znanstveni) -
29.Assessment of the Quality of Public Hospital Healthcare Services by using SERVQUAL // Acta clinica Croatica, 59 (2020), 2; 285-293 doi:10.20471/acc.2020.59.02.12 (međunarodna recenzija, članak, znanstveni)
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30.How can perceived consistency in marketing communications influence customer-brand relationship outcomes? // European Management Journal, 38 (2020), 2; 335-343 doi:10.1016/j.emj.2019.08.011 (međunarodna recenzija, članak, znanstveni)
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31.Managing edutainment and perceived authenticity of museum visitor experience: Insights from qualitative study // Museum management and curatorship, 35 (2020), 2; 160-181 doi:10.1080/09647775.2019.1630850 (međunarodna recenzija, članak, znanstveni)
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32.Are private labels authentic? Insights from the qualitative study // Book of extended abstracts of the 26th CROMAR Congress, "Looking forward! Marketing from past to future.
Zagreb, Hrvatska, 2019. str. 25-25 (predavanje, međunarodna recenzija, prošireni sažetak, znanstveni) -
33.Insights into the Development of Marketing in the Republic of Croatia // 10th European Forum for Marketing of Scientific and Research Organizations
Varšava, Poljska, 2019. (pozvano predavanje, međunarodna recenzija, neobjavljeni rad, znanstveni) -
34.Marketing opće dobrobiti u uslužnim poduzećima, 2019., diplomski rad, diplomski, Ekonomski fakultet, Zagreb
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35.Marketing usluga riječkih muzeja, 2019., diplomski rad, diplomski, Ekonomski fakultet, ZAGREB
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36.Mjerenje kvalitete zdravstvenih usluga medicinskog laboratorija, 2019., diplomski rad, diplomski, Ekonomski fakultet, Zagreb
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37.Marketing Perceptions of National and Nature Parks Managers – The Case of Croatia // European Journal of Тourism Research, 23 (2019), 191-207 (međunarodna recenzija, članak, znanstveni)
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38.The role of special event in attracting museum visitors and popularizing museums // Tourism in Southern and Eastern Europe 2019 - Conference Proceedings / Zadel, Zrinka ; Smolčić, Dora (ur.).
Opatija: Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci, 2019. str. 375-387 doi:10.20867/tosee.05.38 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
39.Otkrivanje prilika za poboljšanje poslovanja muzejskih prodavaonica - primjer Muzeja suvremene umjetnosti u Zagrebu // Istraživanje turističkih tržišta / Marušić, Mira ; Prebežac, Darko ; Mikulić, Josip (ur.).
Zagreb: Ekonomski fakultet Sveučilišta u Zagrebu, 2019. str. 159-165 -
40.Analyzing the Effects of Online and Offline Communication in the Hotel and Restaurant Industry: The PLS Approach // Applying Partial Least Squares in Tourism and Hospitality Research / Ali, Faizan ; Rasoolimanesh, S. Mostafa ; Cobanoglu, Cihan (ur.).
Bingley: Emerald Group Publishing, 2019. str. 211-231 doi:10.1108/978-1-78756-699-620181010 -
41.The Role of the Museum Shop: Eliciting the Opinions of Museum Professionals // International Journal of Arts Management, 21 (2019), 3; 28-41 (međunarodna recenzija, članak, znanstveni)
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42.Museum professionals’ opinions about the role of edutainment in managing perceived authenticity of museum offer // Proceedings of 47 EMAC Annual Conference / Gounaris, Spiros (ur.).
Glasgow: University of Glasgow, 2018. 257, 1 (predavanje, međunarodna recenzija, sažetak, znanstveni) -
43.The Role of Services Marketing in the Experience Economy // 9th European Forum for Marketing of Scientific and Research Organizations
Varšava, Poljska, 2018. (pozvano predavanje, neobjavljeni rad, znanstveni) -
44.Marketinška strategija za novi proizvod na farmaceutskom tržištu Republike Hrvatske, 2018., magistarski rad, Ekonomski fakultet, Zagreb
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45.Društveno odgovoran marketing i njegova primjena u Atlantic Grupi d.d., 2018., diplomski rad, preddiplomski, Ekonomski fakultet, Zagreb
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46.The role of familiarity in the assessment of Turkey’s country/destination image: going beyond soap operas // International Journal of Culture, Tourism and Hospitality Research, 12 (2018), 3; 277-291 doi:10.1108/IJCTHR-06-2017-0066 (međunarodna recenzija, članak, znanstveni)
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47.Key design elements of daily newspapers: Impact on the reader's perception and visual impression // KOME − An International Journal of Pure Communication Inquiry, 6 (2018), 2; 62-80 doi:10.17646/KOME.75692.93 (međunarodna recenzija, članak, znanstveni)
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48.Driving Perceived Service Quality and Brand Loyalty through Brand’s Online and Offline Communication // 47th European Marketing Academy Annual Conference
Glasgow, Ujedinjeno Kraljevstvo, 2018. (predavanje, međunarodna recenzija, neobjavljeni rad, znanstveni) -
49.The Importance of Different Dimensions in the Experiential Based Model Among Wine Tourists and Wine Industry Experts in the Republic of Macedonia // Ekonomski vjesnik, 31 (2018), 1; 137-147 (međunarodna recenzija, članak, znanstveni)
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50.Utjecaj obrazovno-zabavnih sadržaja na percipiranu autentičnost posjetiteljeva iskustva muzejom, 2018., doktorska disertacija, Ekonomski fakultet, Zagreb
