Pregled po CROSBI profilu: Mirna Leko-Šimić (CROSBI Profil: 12770, MBZ: 145826)
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1.Leko Šimić, Mirna; Štimac, Helena; Deželić, SendiStudents’ Satisfaction with Education Service in Public Versus Private Higher Education Institutions in Transitional Economies // Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector / Soares, Ana Maria ; Casais, Beatriz (ur.).
Cham, Switzerland: Springer Nature, 2023. str. 243-260 doi:10.1007/978-3-031-29020-6_12 -
2.Leko Šimić, Mirna; Sharma, Ekta; Kadlec, ŽeljkaStudents’ Perceptions and Attitudes toward University Social Responsibility: Comparison between India and Croatia // Sustainability, 14 (2022), 13763, 14 doi:10.3390/ su142113763 (međunarodna recenzija, članak, znanstveni)
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3.Barković Bojanić, Ivana; Borozan, Đula; Leko Šimić, MirnaShaping return intentions from the young migrant point of view // Proceedings of The 4th International Conference on Research in Management
Oxford, 2022. 52-4054, 1 (predavanje, međunarodna recenzija, sažetak, znanstveni) -
4.Isah, Auwal; Leko Šimić, MirnaWomen entrepreneurship and national culture – a case of Nigeria // 11th International Scientific Symposium Region, Entrepreneurship, Development (RED) / Leko Šimić, M. ; Oberman Peterka, S. (ur.).
Osijek: Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2022. str. 229-312 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
5.Leko Šimić, Mirna; Pap, AnaGeneration Z and COVID-19 pandemic: perceptions and prosocial behavior analysis // 79th International Scientific Conference on Economic and Social Development - book of proceedings / Machrafi, Mustapha ; Uckar, Dean ; Susak, Toni (ur.).
online: Varaždin Development and Entrepreneurship Agency ; University North, 2022. str. 129-137 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
6.Kadlec, Željka; Leko Šimić, MirnaUniversity Social Responsibility: Croatian Perspective // Responsibility and Sustainability. Socioeconomic, political and legal issues, 6 (2021), 1; 57-66 (međunarodna recenzija, članak, znanstveni)
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7.Leko Šimić, Mirna; Pap, AnaGeneration Z buying behavior change in the COVID-19 pandemic context // Ekonomski vjesnik, 34 (2021), 2; 361-370 doi:10.51680/ev.34.2.9 (međunarodna recenzija, članak, znanstveni)
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8.Ostojić, Martina; Leko Šimić, MirnaSTUDENTS' PERCEPTIONS ON PUBLIC VS. PRIVATE HIGHER EDUCATION INSTITUTION BRAND VALUE IN CROATIA // 20th International Congress on Public and Nonprofit Marketing
Madrid, Španjolska, 2021. (predavanje, podatak o recenziji nije dostupan, neobjavljeni rad, znanstveni) -
9.Ostojić, Martina; Leko Šimić, MirnaStudents' Perceptions of Public vs. Private Higher Education Institution Brand Value in Croatia // Sustainability, 13 (2021), 17; 9767-9778 doi:https://.org/10.3390/su13179767 (međunarodna recenzija, članak, znanstveni)
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10.Perić, Julia; Leko Šimić, Mirna; Pevnaya, Maria V.; Sharma, EktaGeneration Z and volunteering: A national culture perspective // Obrazovanie i nauka, 23 (2021), 1; 44-72 doi:10.17853/1994-5639-2021-1-44-72 (međunarodna recenzija, članak, znanstveni)
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11.Kukec, LjiljanaFRANŠIZNI POTENCIJAL MALIH I SREDNJIH PODUZEĆA U HRVATSKOJ, 2020., doktorska disertacija, Ekonomski fakultet u Osijeku, Osijek
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12.Čutura, Marija; Leko Šimić, Mirna; Agić, EmirPositive alcohol outcome expectancies: Does personal binge drinking experience matter? // 11th Regional EMAC conference: Challenging the status quo in marketing research / Fudurić, Morana ; Horvat, Sandra ; Komarac, Tanja ; Škare, Vatroslav (ur.).
Zagreb: University of Zagreb, Faculty of Economics & Business, 2020. str. 42-51 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
13.Leko Šimić, Mirna; Pap, AnaInsights into Classic Theatre Market Segments // Naše gospodarstvo, 66 (2020), 4; 50-62 doi:: 10.2478/ngoe-2020-0023 (međunarodna recenzija, članak, ostalo)
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14.Kadlec, Željka; Leko Šimić, MirnaUniversity Social Responsibility: Croatian Perspective // Sustainability: New challenges for marketing and socioeconomic development
León: IAPNM ; Universidad de Leon, 2020. str. 226-262 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
15.9th INTERNATIONAL SCIENTIFIC SYMPOSIUM REGION, ENTREPRENEURSHIP, DEVELOPMENT / Leko Šimić, Mirna ; Crnković, Boris (ur.). Osijek: Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2020 (zbornik)
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16.Boduljak, Rita-Krin; Leko Šimić, MirnaOrtostep goes to Finland // Cases in internationalisation of Small and Medium Sized Enterprises / Oberman peterka, Sunčica ; Erceg, Aleksandar ; Perić, Julia ; Delić, Anamarija ; Lehmann, Tine ; Wohlgemuth, Veit (ur.).
Osijek: Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2020. str. 82-85 -
17.Stanić, Ružica; Romer, Dinko; Fekete, Katarina; Leko Šimić, MirnaOrtostep: Improving Logistics // Cases in Internationalisation of SMEs / Oberman Peterka, Sunčica ; Erceg, Aleksandar ; Perić, Julia ; Delić, Anamarija ; Lehmann, Tine ; Wohlgemuth, Veit (ur.).
Osijek: Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2020. str. 78-81 -
18.Ostojić, MartinaBRENDIRANJE PRIVATNIH VISOKOOBRAZOVNIH INSTITUCIJA PREMA ČINITELJIMA AAKEROVOG MODELA, 2020., doktorska disertacija, Ekonomski fakultet u Osijeku, Osijek
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19.Leko Šimić, M.; Pap, A.Insight Into Adult Classic Theatre Audiences’ Perceptions and Behaviour // Global Economics Science, 1 (2020), 1; 12-22 doi:10.37256/ges.112020146.12-22 (međunarodna recenzija, članak, znanstveni)
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20.Economy of Eastern Croatia: vision and growth / Leko Šimić, Mirna ; Crnković, Boris (ur.). Osijek: Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2019 (zbornik)
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21.Leko Šimić, Mirna; Pap, AnaTheatre Marketing – Analysis of Customers’ Satisfaction // Marketing & menedzsment, 53 (2019), 4; 39-51 doi:10.15170/MM.2019.53.04.04 (međunarodna recenzija, članak, znanstveni)
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22.Leko Šimić, Mirna; Oberman Peterka, Sunčica; Erceg, AleksandarIncreasing competitiveness in higher business education – the case of Intense project // Economic and Social Development 49th International Scientific Conference on Economic and Social Development Development – "Building Resilient Society" / Dukić, Darko ; Studzieniecki, Tomasz ; Gržinić, Jasmina (ur.).
Zagreb: Varazdin Development and Entrepreneurship Agency, Varazdin ; University North, Koprivnica, Faculty of Management University of Warsaw, Poland ; Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, Morocco ; Polytechnic of Medimurje in Cakovec, 2019. str. 18-25 (ostalo, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
23.Leko Šimić, Mirna; Biloš, Antun; Mijoč, JosipaE-business tools adoption and export performance: Empirical evidence from Croatian companies // Journal of Entrepreneurship, Management and Innovation, 15 (2019), 4; 11-33 doi:10.7341/20191541 (međunarodna recenzija, članak, znanstveni)
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24.Leko Šimić, Mirna; Pap, AnaTheatre marketing - analysis of customers' satisfaction // Challenges in Public, Non-Profit and Social Marketing / Ercsey, Ida: Reka, Kato (ur.).
Györ: Universtiy of Gyor, 2019. str. 63-64 (predavanje, međunarodna recenzija, sažetak, znanstveni) -
25.Leko Šimić, Mirna; Štimac, Helena; Barilović, ZlatkoEducation Service Quality – Private Vs. Public Business Education In Croatia // Book of Proceedings of the 38th International Scientific Conference on Economic and Social Development / Hammes, K. ; Machrafi, M ; Samodol, A. (ur.).
Rabat: Varazdin Development and Entrepreneurship Agency, Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, University North and Faculty of Management University of Warsaw, 2019. str. 75-84 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)