Pregled po CROSBI profilu: Katja Rakusic (CROSBI Profil: 11022, MBZ: 316321)
Pronađeno 19 radova
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1.Consumer perceptions of Fair trade products // Proceedings of The International Scientific Conference TRADE PERSPECTIVES 2022: Commodity prices and the global economy Zagreb, Croatia, 24th and 25th November 2022 / Baković, T. ; Naletina, D. ; Petljak, K. (ur.).
Zagreb: Faculty of Economics and Business Zagreb & Croatian Chamber of Economy, 2022, 2022. str. 161-177 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
2.Generation z online behaviour when purchasing fashion products – the case of Croatia // CIET - CONTEMPORARY ISSUES IN ECONOMY & TECHNOLOGY
Valencia, Španjolska, 2022. str. 144-156 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
3.Negative consumer experiences in online shopping // Economic and Social Development (Book of Proceedings) / Tipurić, Darko ; Krajnović, Ana ; Recker, Nicholas (ur.).
Zagreb: Varazdin Development and Entrepreneurship Agency ; University North Koprivnica, Croatia CIRU – Governance Research and Development Centre ; University of Dubrovnik, 2022. str. 88-96 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
4.Franchising as a strategy of entering foreign markets in the hotel industry // Social science development journal, 7 (2022), 29; 171-183 doi:10.31567/ssd.532 (recenziran, članak, znanstveni)
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5.Application of Digital Marketing Tools in the Music Industry // Conference Proceedings CIET 2020 / Kovačević, Tonko ; Akrap, Ivan (ur.).
Split: Odjel za stručne studije, 2020. str. 75-83 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
6.Uloga neopipljivih čimbenika percipirane vrijednosti u funkciji jačanja lojalnosti financijskoj instituciji, 2020., doktorska disertacija, Ekonomski fakultet ; Sveučilišni odjel za stručne studije, Split
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7.Sustainability marketing practices among the leading food retailers in Croatia // Journal of Business Paradigms, 3 (2018), 1; 61-85 (međunarodna recenzija, članak, znanstveni)
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8.Brendiranje za poduzetnike. Split : Karlovac: Redak ; Veleučilište u Karlovcu, 2017 (ostalo)
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9.Brendiranje za poduzetnike. Split : Karlovac: Redak ; Veleučilište u Karlovcu, 2017 (ostalo)
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10.Kreiranje održivog marketinškog spleta u ruralnom turizmu // Conference Proceedings of the International scientific and professional conference CIET 2016
Split: Sveučiliše u Splitu, Sveučilišni odjel za sručne studije, 2016. str. 265-275 (ostalo, međunarodna recenzija, cjeloviti rad (in extenso), stručni) -
11.Marketing and sustainable development: theoretical consideration and implications on the case study of JGL d.d. (Jadran Galenski Laboratorij) // Proceedings of the Internationl Scientific and Professional Conference Contemporary issues in economy and technology / Plazibat, Bože ; Kosanović, Silvana (ur.).
Split: University of Split, University Department of Professional Studies, 2016. str. 109-120 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
12.Marketing communication towards children // Marketing theory and practice - building bridges and fostering collaboration, 24th CROMAR Congress, Split, October 22-24, 2015 / Mihić, Mirela (ur.).
Split: University of Split, Faculty of Economics, 2015. str. 185-200 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
13.Uloga dizajna proizvoda u stvaranju lojalnosti prema novim tehnologijama // Conference Proceedings of the International scientific and professional conference CIET2014
Split, Hrvatska, 2014. str. 54-65 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
14.Impact characteristics of cruising routes to its differentiation in a cruising tourism // 1st International scientific forum ISF 2013, 12 – 14 December 2013. Tirana, Albania, Proceedings vol.2.
Tirana: European scientific institute (ISI), 2013. str. 67-75 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
15.Fostering innovations on Faculties and Need of Connecting them to business sector // Conference Proceedings of the 2nd Redete conference, Economic development and entrepreneurship in transition economies: A search for new paradigms
Banja Luka, Bosna i Hercegovina, 2012. str. 139-150 (ostalo, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
16.Cruising Routes and Differentiation // Cruise Tourism and Society: A Socio-economic Perspective / Papathanassis, Alexis ; Luković, Tihomir ; Vogel, Michael (ur.).
Berlin: Springer, 2012. str. 115-126 doi:10.1007/978-3-642-32992-0 -
17.Women entrepreneurship in a fashion industry // Conference Proceedings of the 1st REDETE Conference, Economic Development and Entrepreneurship in Transition Economies: A Review of Current Policy Approaches,
Banja Luka, Bosna i Hercegovina, 2011. str. 312-321 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
18.Using social networks in a small business entrepreneurship // 1stREDETE: Researching Economic Development and Entrepreneurship in Transition Economies, Faculty of Economics, University of Banja Luka, Bosnia and Herzegovina, 2011. Conference proceedings / Kondić, Novak ; Ateljević, Jovo (ur.).
Banja Luka: Faculty of economics, University of Banja Luka, 2011. str. 414-421 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
19.Small Selective Tourism Business In The Croatian Region // Conference Proceedings of the 3rd International Conference on Entrepreneurship, Innovation and Regional Development (ICEIRD)
Novi Sad, Srbija, 2010. str. 268-275 (ostalo, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
