Pregled po projektu: Strateški marketing - stvaranje identiteta konkurentnog gospodarstva (MB: MZOS-081-1151212-1454)
Pronađeno 538 radova
-
476.Grbac, Bruno; Miočević, Dario; Crnjak- Karanović, BiljanaValue Creation in B2B Markets Through Supply Chain Involvement // Infusing Research and Knowledge in South East Europe - Proceedings of the 2nd Annual South East European Doctoral Student Conference / Paraskakis, I., Luneski, A., Kayhan, A. (eds.) (ur.).
Solun: South east European research centre, 2007. str. 1-15 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
477.Paprika, GordanaPovezanost imidža poduzeća sa stavovima i ponašanjem potrošača na primjeru hotelskog poduzeća, 2007., magistarski rad, Ekonomski fakultet u Rijeci, Rijeka
-
478.Šimić Drenik, GordanaUloga odnosa s javnošću u hrvatskim Brodogradilištima, 2007., magistarski rad, Ekonomski fakultet, Rijeka
-
479.Linić, VlastaImplementacija marketing-koncepcije kao čimbenik uspješnosti poduzetičkog poduhvata, 2007., magistarski rad, Ekonomski fakultet Rijeka, Rijeka
-
480.Stamenić, SanjaStvaranje marke čimbenik uspješnosti poslovanja na tržištu dječje kozmetike, 2007., magistarski rad, Ekonomski fakultet u Rijeci, Rijeka
-
481.12. slovenska marketinška konferenca - Zbornik prispevkov / Makovec Brenčič, Maja ; Hvala, Primož (ur.). Ljubljana: Časnik Finance, 2007 (zbornik)
-
482.Kuljaj, Aleksander; Makovec Brenčič, MajaChinese negotiating style : Slovenian managers perspective // New emerging economies and their culture / Prašnikar, Janez ; Cirman, Andreja (ur.).
New York (NY): Nova Science Publishers, 2007. str. 307-318 -
483.Makovec Brenčič, Maja; Ekar, Aleš; Virant, VesnaInfluence of relationship marketing components on export performance : a comparison of developed and emerging markets // International markets and processes : proceedings of the third meeting of the IMP Group in Asia / Batt, Peter J. ; Purchase, Sharon (ur.).
Perth: Curtin University of Technology, 2007. str. 1-15 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
484.Makovec Brenčič, Maja; Ekar, Aleš; Virant, VesnaRelational variables and export performance : the case of transitional vs. established markets // Marketing Theory Challenges in Transitional Societies / Snoj, Boris ; Milfelner, Borut (ur.).
Maribor: Faculty of Economics and Business Maribor, University of Maribor, 2007. str. 71-78 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
485.Brkić, Nenad; Šalihović, AlmirMeasuring Web Site Service Quality by Means of E-SQ and SDDS Criteria: Example of Central Banks in the West Balkans Region // Proceedings of the International Symposium Knowledge Region : The Alps-Adriatic Challenge
Šibenik, Hrvatska, 2007. (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
486.Biemans, Wim G.; Makovec Brenčič, MajaDesigning the marketing-sales interface in B2B firms // European journal of marketing, 41 (2007), 3/4; 257-273 (podatak o recenziji nije dostupan, izvorni znanstveni članak, znanstveni)
-
487.Brkić, Nenad; Arslanagić, SamirDual Approach to Measuring Service Quality in BH Banking Industry Using B2B-SERVQUAL Method // Fifth Research/Expert Conference with International Participation "Quality 2007" : proceedings
Zenica : Neum, 2007. str. 361-366 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
488.Virant, Vesna; Makovec Brenčič, Maja; Shoham, AvivStandardizacija ali adaptacija procesov : trženjski izziv slovenskim mednarodno delujočim podjetjem // Akademija MM, 11 (2007), 35-39 (podatak o recenziji nije dostupan, izvorni znanstveni članak, znanstveni)
-
489.Brkić, Nenad; Spahić, SenadaEmpirical Study of Managers’ Attitudes Towards Corporate Social Responsibility : Case of Bosnia and Herzegovina // Proceedings of the International Scientific Conference "Contemporary Challenges of Theory and Practice in Economics"
Beograd: Faculty of Economic, 2007. str. 33-44 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
490.Žabkar, Vesna; Valentin, Aleksander; Rašković, MatevžRaziskava zadovoljstva gostov v Termah Krka, d.o.o. // Prestrukturiranje podjetij v globalizaciji / Prašnikar, Janez ; Cirman, Andreja ; Hadži Vasileva Markovska, Verica (ur.).
Ljubljana: Časnik Finance, 2007. str. 221-238 -
491.Žabkar, VesnaUčinkovitost in uspešnost trženjskega komuniciranja : primerjava primerov Effie 2002-2006 // Zbornik prispevkov - 12. slovenska marketinška konferenca / Makovec Brenčič, Maja ; Hvala, Primož (ur.).
Ljubljana: Časnik Finance, 2007. str. 83-93 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
492.Brkić, Nenad; Čutura, MarijaVrijednosni sustav i psihografsko segmentiranje tržišta mladih u Bosni i Hercegovini // Vrijednost za potrošače u dinamičnom okruženju = Customer value in a dynamic environment / Grbac, Bruno ; Meler, Marcel (ur.).
Rijeka: Hrvatska udruga za marketing (CROMAR), 2007. str. 144-159 -
493.Hočevar, Nina; Žabkar, Vesna; Mumel, DamijanTop management involvement as determinant of IMC // Refereed conference proceedings (Program & proceedings), 7th Annual IBER & TLC Conference Proceedings
Las Vegas (NV): Clute Institute For Academic Research, 2007. str. 1-9 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
494.Hočevar, Nina; Žabkar, Vesna; Mumel, DamijanTop management involvment as determinant of IMC // Proceedings of the International Colloquium on Business & Management (ICBM) 2007 / Neal, Mark ; Jones, Colin J. (ur.).
Tripoli : Bangkok: Balamand University, Tripoli, Lebanon ; Suan Dusit Rajabhat University, Bangkok, Thailand, 2007. str. 1-8 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
495.Dmitrović, Tanja; Knežević Cvelbar, Ljubica; Kolar, Tomaž; Makovec Brenčič, Maja; Ograjenšek, Irena; Žabkar, VesnaHow to measure tourist satisfaction at the destination level : conceptualisation of the standard model // Proceedings of the 2007 Advances in Tourism marketing Conference / Andreu, Luisa ; Gnoth, Juergen ; Kozak, Metin (ur.).
Valencia: Universitat, 2007. str. 1-12 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
496.Čičić, Muris; Brkić, Nenad; Agić, Emir; Berberović, DenisDesirable Outcomes of Graduate Marketing Education : Managers' Point of View // 7th International Conference Enterprise in Transition : Conference Proceedings / Buble, Marin, et al. (ur.).
Split : Beč: Faculty of Economics ; DAAAM International, 2007. str. 1-15 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
497.Žabkar, Vesna; Košmelj, KatarinaTime-trend patterns in advertising expenditure for Central, Eastern and other European countries // Proceedings of the 15th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe / Springer, Reiner ; Chadraba, Petr (ur.).
Chicago (IL) : Beč: DePaul University, Department of Marketing, College of Commerce ; University of Economics and Business Administration, Institute of International Business, 2007. str. 542-549 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
498.Žabkar, VesnaAdvertising education in Central and Eastern Europe : a case study // European Commercial Communications Conference
Brisel: European Foundation foe Commercial Communications Education, 2007. str. 1-8 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
499.Žabkar, Vesna; Jančič, ZlatkoWho's the boss in Slovenian marketing? Empirical evidences of the importance of marketing function // Marketing Theory Challenges in Transitional Societies / Snoj, Boris ; Milfelner, Borut (ur.).
Maribor: Faculty of Economics and Business Maribor, University of Maribor, 2007. str. 175-183 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
500.Žabkar, Vesna; Dmitrović, Tanja; Knežević Cvelbar, Ljubica; Makovec Brenčič, Maja; Ograjenšek, IrenaUnderstanding perceived service quality and customer satisfaction in tourism : a case of Slovenia // Marketing Theory Challenges in Transitional Societies / Snoj, Boris ; Milfelner, Borut (ur.).
Maribor: Faculty of Economics and Business Maribor, University of Maribor, 2007. str. 167-174 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
