Pregled po CROSBI profilu: Goran Vlašić (CROSBI Profil: 29315, MBZ: 265372)

1.

Vranešević, Tihomir; Ozretić Došen, Đurđana; Pavičić, Jurica; Piri Rajh, Sunčana; Sinčić Ćorić, Durbavka; Tomašević Lišanin, Marija; Tkalac Verčič, Ana; Palić, Mirko; Krupka, Zoran; Mandić, Miroslav et al.
Osnove marketinga. Zagreb: Ekonomski fakultet Sveučilišta u Zagrebu, 2021 (ostalo)
2.

Vlašić, Goran; Pavičić, Jurica
Global Business Conference Proceedings. Zagreb: Institut za inovacije, 2010 (zbornik)
3.

Alfirević, Nikša; Pavičić, Jurica; Vlašić, Goran
Marketinška komunikacija i upravljanje novim medijima. Zagreb: ZaMirNet, 2004 (monografija)

Uredničke knjige

1.

Growing in shrinking markets / Vlašić, Goran ; Pavičić, Jurica ; Langer, Josef (ur.). Zagreb: Institut za inovacije, 2013 (zbornik)
2.

Socially responsible business and global/local competitiveness / Krupka, Zoran ; Vlašić, Goran ; Pavičić, Jurica (ur.). Zagreb: Institut za inovacije, 2013 (zbornik)
3.

EU Local Imprint : The case of South Central Europe / Langer, Josef ; Vlašić, Goran ; Krce-Miočić, Božena (ur.). Frankfurt: Peter Lang, 2012 (monografija)
4.

Global Business Conference Proceedings / Vlašić, Goran ; Pavičić, Jurica ; Wittine, Zoran (ur.). Zagreb: Institut za inovacije, 2011 (zbornik)
5.

KNOWLEDGE REGION: ALPS-ADRIATIC CHALLENGES - Vol. 2 / Langer, Josef ; Alfirević, Nikša ; Vlašić, Goran (ur.). Frankfurt: Peter Lang, 2010 (monografija)

Poglavlja u knjigama

1.

Dabić, Marina; Stojčić, Nebojša; Pavičić, Jurica; Vlašić, Goran
Inclusive Internationalisation as a Driver of the Institutional Entrepreneurial Agenda in Higher Education // Borderlands / Lock, Deborah ; Caputo, Andrea ; Hack-Polay, Dieu ; Igwe, Paul (ur.).
Cham: Springer, 2022. str. 207-220 doi:10.1007/978-3-031-05339-9_18
doi link.springer.com
2.

Krupka, Zoran; Vlašić, Goran; Škare, Vatroslav
Marketing u globalnu i digitalnom okruženju // Osnove marketinga / Vranešević, Tihomir (ur.).
Zagreb: Ekonomski fakultet Sveučilišta u Zagrebu, 2021. str. 87-110
3.

Pavičić, Jurica; Vlašić, Goran; Krupka, Zoran
Marketing škole // Upravljanje odgojno-obrazovnom ustanovom: Menadžment i marketing u školama / Krce Miočić, Božena ; Pavičić, Jurica ; Alfirević, Nikša ; Najev Čačija, Ljiljana (ur.).
Zadar: Sveučilište u Zadru, 2016. str. 147-191
4.

Pavičić, Jurica; Alfirević, Nikša; Vlašić, Goran; Krupka, Zoran; Krce Miočić, Božena
School Principals, Environments and Stakeholders: The Blessings and Heresies of Market Organization // School Effectiveness and Educational Management / Alfirević, Nikša ; Burušić, Josip ; Pavičić, Jurica ; Relja, Renata (ur.).
London : Delhi: Palgrave Macmillan, 2016. str. 27-48
5.

Alfirević, Nikša; Pavičić, Jurica; Vlašić, Goran
Future insight as a strategic capability in the regional an european risk society // EU Local Imprints - The case of South Central Europe / Langer, Josef ; Vlašić, Goran ; Krce Miočić, Božena (ur.).
Frankfurt: Peter Lang, 2012. str. 17-28
6.

Alfirević, Nikša; Vlašić, Goran; Grčić, Igor
The Gaming Virtual Communities // Knowledge Region: Alps-Adriatic Challenges / Langer, Josef ; Pavičić, Jurica ; Alfirević, Nikša (ur.).
Frankfurt: Peter Lang, 2009. str. 120-150
7.

Vlašić, Goran; Pavičić, Jurica; Krupka, Zoran
Intranets: Interactive Knowledge Management Tools of Networked Communities // Handbook of Research of Virtual Workplaces and the New Nature of Business Practices / Pavel Zemliansky, Kirk St. Amant (ur.).
New York (NY): Idea Group, 2008. str. 439-454
8.

Vlašić, Goran
Pučko otvoreno učilište Zagreb - Najveća institucija za obrazovanje odraslih u Hrvatskoj // Marketing / Previšić, Jozo ; Ozretić Došen, Đurđana (ur.).
Zagreb: Adverta, 2004.

Obrazovni materijali

Ostalo

1.

Vlašić, Goran; Mandelli, Andreina; Mumel Damijan
Interaktivni marketing - Interaktivna marketinška komunikacija
Zagreb: PeraGO, 2007
Pristup cjelovitom tekstu rada

Radovi u časopisima

Znanstveni i pregledni radovi

1.

Vlašić, Goran; Gugić, Ante; Šubić, Roman
Financijska pismenost i spremnost na učenje o financijama kao čimbenici sklonosti pripadnika generacije Z poduzetništvu i ulaganju na tržištu kapitala // Ekonomska misao i praksa : časopis Sveučilista u Dubrovniku, 31 (2022), 2; 569-599 (međunarodna recenzija, prethodno priopćenje, znanstveni)
2.

Vlašić, Goran; Keleminić, Kristijan; Šubić, Roman
Understanding drivers of consumer loyalty in the banking industry: A comparative study of generation z individuals exhibiting high vs. low financial literacy // Management, 31 (2022), 2; 569-599 (međunarodna recenzija, članak, znanstveni)
3.

Vlašić, Goran; Keleminić, Kristijan; Živković, Fran
Implications of Multi-Homing for Multi-Sided Platforms: A Literature Review // Global Business Conference 2022 Proceedings, 2022 (2022), 224-237 (međunarodna recenzija, članak, znanstveni)
4.

Vlašić, Goran
Comparative analysis of the role of strategic orientation, strategic performance metric focus and strategic audacity in driving firm performance: family businesses vs nonfamily businesses // Journal of family business management, ahead-of-print (2022), ahead-of-print-ahead-of-print doi:10.1108/JFBM-03-2022-0048 (međunarodna recenzija, članak, znanstveni)
doi
5.

Vlašić, Goran; Keleminić, Kristijan; Dropulić, Branka
The Impact of Market-Driven vs. Market-Driving Strategies on Products’ Short-Term and Long-Term Sales Growth // Tržište = Market : časopis za tržišnu teoriju i praksu, 34 (2022), 2; 205-217 (međunarodna recenzija, članak, znanstveni)
6.

Dropulić, Branka; Krupka, Zoran; Vlašić, Goran
Brand Equity in a Digital Age: Systematic Literature Review // Ekonomska misao i praksa : časopis Sveučilista u Dubrovniku, 31 (2022), 1; 277-302 doi:10.17818/EMIP/2022/1.13 (međunarodna recenzija, članak, znanstveni)
doi hrcak.srce.hr
7.

Krupka, Zoran; Dobra, Andreja; Vlašić, Goran
Factors Influencing the Perception of Destination Brand Luxuriousness // Naše gospodarstvo, 67 (2021), 4; 74-86 doi:10.2478/ngoe-2021-0022 (međunarodna recenzija, članak, znanstveni)
doi www.ng-epf.si
8.

Dropulić, Branka; Krupka, Zoran; Vlašić, Goran
Student Customer Experience: A Systematic Literature Review // Management, 26 (2021), 2; 211-228 doi:10.30924/mjcmi.26.2.12 (međunarodna recenzija, članak, znanstveni)
doi hrcak.srce.hr
9.

Vlašić, Goran; Hair, Joe; Krupka, Zoran
Star Marketer’s Impact on the Market Strategy Choice // Management, 22 (2017), 2; 1-13 doi:10.30924/mjcmi/2017.22.2.1 (podatak o recenziji nije dostupan, članak, znanstveni)
doi hrcak.srce.hr
10.

Vlašić, Goran; Janković, Marko, Kramo Čaluk Amra
Information hunt: The impact of product type and time pressure on choice of information source for purchase decisions // Management : journal of contemporary management issues, 16 (2011), 2; 87-103 (međunarodna recenzija, članak, znanstveni)
11.

Drašković, Nikola; Pavičić, Jurica; Vlašić, Goran
Strategic Communication Related to Environmental and Packaging Challenges: Case of Beverage and Dairy Industry in Croatia // International journal of management cases, 9 (2007), 3-4; 188-195 (podatak o recenziji nije dostupan, članak, znanstveni)
Pristup cjelovitom tekstu rada
12.

Vlašić, Goran; Kesić, Tanja
Analysis of Consumers’ Attitudes toward Interactivity and Relationship Personalization as Contemporary Developments in Interactive Marketing Communication // Journal of Marketing Communications, 13 (2007), 2; 109-129 doi:10.1080/13527260601070417 (međunarodna recenzija, članak, znanstveni)
doi
13.

Vlašić, Goran
The Power of Information and Communication Control in ICT Environment--What Information Collection/Use Practices Should Companies Implement to Gain Consumers' Confidence? // Management : journal of contemporary management issues, 11 (2006), 2; 9-27 (međunarodna recenzija, članak, znanstveni)
14.

Pavičić, Jurica; Alfirević, Nikša; Vlašić, Goran
The Pursuit of Strategic Leadership in the Central and Eastern Europe Oil Market: The case of INA (Croatia)& MOL (Hungary) Partnership // International journal of management cases, 7 (2004), 2; 5-14 (podatak o recenziji nije dostupan, članak, znanstveni)

Drugi radovi u časopisima

1.

Pavičić, Jurica; Alfirević, Niksa; Vlašić, Goran
The Pursuit of Strategic Leadership in the Central and Eastern Europe Oil Market: The Case of INA & MOL Partnership // International Journal of Management Cases, 7 (2004), 2; 5-14 (podatak o recenziji nije dostupan, članak, ostalo)

Radovi u zbornicima skupova

Znanstveni radovi u zbornicima skupova

1.

Krupka, Zoran; Skelin, Zrinka; Vlašić, Goran
Internationalization of SMEs in IT Sector – Factors that Influence the Process // Proceedings of FEB Zagreb 13th International Odyssey Conference on Economics and Business / Sever Mališ, Sanja ; Jaković, Božidar ; Načinović Braje, Ivana (ur.).
Zagreb: Ekonomski fakultet Sveučilišta u Zagrebu, 2022. str. 989-1004 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
2.

Vlašić, Goran; Langer, Josef; Krupka, Zoran
Mediating mechanism of charisma, trust and reputation in driving capital endowment into value premium // 4th EMAC CEE Regional Conference
Sankt Peterburg: St. Petersburg University, Graduate School of Management, 2013. str. 36-36 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
3.

Vlašić, Goran
Factors influencing development of interactive personalized relationships // 3rd International Conference An Enterprise Odyssey: Integration or Disintegration, Zagreb, June 15-17, 2006 : proceedings / Galetić, Lovorka (ur.).
Zagreb: Ekonomski fakultet Sveučilišta u Zagrebu, 2006. (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
4.

Kesić, Tanja; Piri Rajh, Sunčana; Vlašić, Goran
The Influence of Cognitive and Affective Factors on Consumers Willingness to Buy Foreign Products (The Case of Croatia) // Cultural Perspectives in Marketing Conference / Moon, Junyean (ur.).
Seoul: Hanyang University, 2006. (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
5.

Kesić, Tanja; Piri Rajh, Sunčana; Vlašić, Goran
The Influence of Animosity, Xenophilia and Ethnocentric Tendencies on Consumers' Willingness to Buy Foreign Products (The Case of Croatia) // Proceedings from the 34th EMAC Conference: Rejuvenating Marketing - Contamination, Innovation, Integration
Milano: European Marketing Academy, 2005. (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
6.

Kesić, Tanja; Vlašić, Goran; Kesić, Helena
Managing Image of Croatia as a Tourist Brand // Global Business: The Challenges and Responsibilities in a World of Shifting Alliances / Kaynak, Erdener ; Harcar, Talha (ur.).
Granada: International Management Development Association, 2005. str. 774- 780 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
7.

Vlašić, Goran
Interaktivna marketinška komunikacija: pregled literature // Marketinške paradigme za 21. stoljeće / Kesić, Tanja ; Ozretić Došen, Đurđana (ur.).
Zagreb: Ekonomski fakultet-Zagreb, Katedra za marketing i CROMAR-Hrvatska zajednica Udruga za marketing, 2005. (predavanje, domaća recenzija, cjeloviti rad (in extenso), znanstveni)

Drugi radovi u zbornicima skupova

1.

Pavičić, Jurica; Vlašić, Goran; Podrug, Najla
Internet as a Marketing Communications Media of Non-profit Organizations: The Case of Croatia // International Conference on Advances in the Internet, Processing, Systems, and Interdisciplinary Research (IPSI)
Sjedinjene Američke Države: IPSI, 2005. (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), ostalo)

Sažeci sa skupova

Sažeci u zbornicima i časopisima

1.

Pavičić, Jurica; Krupka, Zoran; Vlašić, Goran
School Principals as Businessman // Clute International Education Conference
Orlando (FL), Sjedinjene Američke Države, 2018. str. 337-337 (predavanje, međunarodna recenzija, sažetak, znanstveni)
2.

Pavičić, Jurica; Krupka, Zoran; Vlašić, Goran
Marketing and Management Knowledge – Is it Necessary to Managing a School? // 2016 ICBTS International Academic Research Conference Proceedings / Kerdpitak, Chayanan ; Heuer, Kai ; Soltani, Ebrahim ; Nartea, Gilbert (ur.).
Pathum Thani: ICBTS Institute Conference Center & CK research, 2016. str. 69-69 (predavanje, međunarodna recenzija, sažetak, znanstveni)
3.

Pavičić, Jurica; Alfirević, Nikša; Ćukušić, Maja; Vlašić, Goran; Krupka, Zoran
The E-Learning Model for Educational Leadership // Proceedings of 10th International Conference of Teaching, Education & Learning
Dubai, Ujedinjeni Arapski Emirati, 2016. (predavanje, međunarodna recenzija, sažetak, znanstveni)
4.

Pavičić, Jurica; Alfirević, Nikša; Vlašić, Goran; Krupka, Zoran
Social responsibility and social involvement of Croatian schools and headmasters: Conceptual foundations // Proceedings of 6th International Conference of Teaching, Education & Learning
Singapur, 2015. (predavanje, međunarodna recenzija, sažetak, znanstveni)
5.

Vlašić, Goran; Pavičić, Jurica; Krupka, Zoran; Alfirević, Nikša
Visoko obrazovanje - Između teorijskih znanja i praktičnih vještina // Ekonomsko obrazovanje u Republici Hrvatskoj - jučer, danas, sutra / Čavrak, Vladimir ; Gelo, Tomislav (ur.).
Zagreb: Ekonomski fakultet Sveučilišta u Zagrebu, 2012. str. 94-96 (predavanje, domaća recenzija, sažetak, znanstveni)
6.

Vlašić, Goran; Langer, Josef; Krupka, Zoran
Driving the Value Premium Through Cultural, Symbolic, Economic and Social Capital Management // Marketing in the Socially-Networked World: Challenges of Emerging, Stagnant & Resurgent Markets
Chicago (IL): American Marketing Association, 2012. str. 60-60 (predavanje, međunarodna recenzija, sažetak, znanstveni)
7.

Vlašić, Goran; Langer Josef; Kesić, Tanja
Driving the value premium through cultural, symbolic, economic and social capital management // Global Marketing Conference
Tokyo, Japan, 2011. (predavanje, međunarodna recenzija, sažetak, znanstveni)
8.

Vlašić, Goran; Troilo, Gabriele; Kohli, Ajay
The impact of market driving strategy on firm performance // American Marketing Association Summer Educator Conference
Boston (MA), Sjedinjene Američke Države, 2010. (predavanje, međunarodna recenzija, sažetak, znanstveni)
9.

Krupka, Zoran; Vlašić, Goran; Wittine, Zoran
Analysis of Market-Based and Production-Based Factors on Country's FDI Inflow // The International Conference on Industrial Globalization and Technology Innovation : proceedings / Chich-Jen Shieh ; I-Ming Wang ; Jyh-Rong Chou ; Chia-Hui Ho (ur.).
Nanjing: International Associations of Organizational Innovation and Nanjing Audit University, 2008. (predavanje, međunarodna recenzija, sažetak, znanstveni)

Druga sudjelovanja na skupovima

1.

Vlašić, Goran; Krupka, Zoran; Pavičić, Jurica
Star Marketer's Impact on Product’s Performance and Strategic Direction // Leveraging New Technology to Create Value for Customers and Firms
San Francisco (CA), Sjedinjene Američke Države, 2014. (poster, međunarodna recenzija, neobjavljeni rad, znanstveni)
2.

Krupka, Zoran; Vlašić, Goran; Pavičić, Jurica
The Role of Individual, Product And Company Characteristics for Creating Brand Perceptions // World Business, Finance and Management Conference
Auckland, Novi Zeland, 2014. (predavanje, međunarodna recenzija, sažetak, znanstveni)
www.wbiworldconpro.com
3.

Vlašić, Goran; Kohli, Ajay; Troilo, Gabriele
Enhancing Customer Purchase Likelihood Through Market Driving Strategies // The 6 Senses - The Essentials of Marketing / Suzanne C. Beckmann, Torsten Ringberg, Thomas Ritter (ur.).
Kopenhagen: Copenhagen Business School, 2010. str. 100-100 (predavanje, međunarodna recenzija, sažetak, znanstveni)
4.

Vlašić, Goran; Troilo, Gabriele; Kohli, Ajay
The Impact of Market Driving Strategies on Firm Performance // American Marketing Association Summer Conference
Boston (MA), Sjedinjene Američke Države, 2010. (predavanje, međunarodna recenzija, sažetak, ostalo)
5.

Vlašić, Goran; Troilo, Gabriele; Kohli, Ajay
CONSUMER IS THE KING BUT WHO IS THE GRAND VISIRE? MARKET DRIVING AS A SOURCE OF COMPETITIVE ADVANTAGE // Marketing Science Conference
Köln, Njemačka, 2010. (predavanje, međunarodna recenzija, sažetak, ostalo)
6.

Vlašić Goran; Kohli Ajay; Troilo Gabriele
ENHANCING CUSTOMER PURCHASE LIKELIHOOD THROUGH MARKET DRIVING STRATEGIES // American Marketing Association Winter Conference
New Orleans (LA), Sjedinjene Američke Države, 2010. (predavanje, međunarodna recenzija, sažetak, znanstveni)
7.

Kesić, Tanja; Vlašić, Goran; Jakeljić, Marija
Destination image mechanisms in transitional economies // 39th European Marketing Academy (EMAC) Conference
Kopenhagen, Danska, 2010. (poster, međunarodna recenzija, neobjavljeni rad, znanstveni)
Pristup cjelovitom tekstu rada
8.

Kesić, Tanja; Vlašić, Goran; Sinčić Ćorić, Dubravka
Exploring the cognitive-affective nature of destination image formation // 38th EMAC Conference Marketing & The Core Discipline: Rediscovering references
Nantes, Francuska, 2009. (poster, međunarodna recenzija, neobjavljeni rad, znanstveni)
9.

Vlašić, Goran; Kesić, Tanja; Mandelli, Andreina
Impact of Information and Interactive Communication Technologies on Relationship personalization - has privacy become a commodity? // Innovating markets and organizations through Information and Communication Technologies
Lugano, Švicarska; Milano, Italija, 2006. (predavanje, međunarodna recenzija, pp prezentacija, znanstveni)

Ocjenski radovi

Magistarski radovi

1.

Vlašić, Goran
Interaktivna marketinška komunikacija kao čimbenik personalizacije odnosa s potrošačem, 2005., magistarski rad, Ekonomski fakultet, Zagreb