Pregled po CROSBI profilu: Goran Vlašić (CROSBI Profil: 29315, MBZ: 265372)
Pronađeno 59 radova
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26.Vlašić, Goran; Langer, Josef; Krupka, ZoranDriving the Value Premium Through Cultural, Symbolic, Economic and Social Capital Management // Marketing in the Socially-Networked World: Challenges of Emerging, Stagnant & Resurgent Markets
Chicago (IL): American Marketing Association, 2012. str. 60-60 (predavanje, međunarodna recenzija, sažetak, znanstveni) -
27.Alfirević, Nikša; Pavičić, Jurica; Vlašić, GoranFuture insight as a strategic capability in the regional an european risk society // EU Local Imprints - The case of South Central Europe / Langer, Josef ; Vlašić, Goran ; Krce Miočić, Božena (ur.).
Frankfurt: Peter Lang, 2012. str. 17-28 -
28.EU Local Imprint : The case of South Central Europe / Langer, Josef ; Vlašić, Goran ; Krce-Miočić, Božena (ur.). Frankfurt: Peter Lang, 2012 (monografija)
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29.Vlašić, Goran; Janković, Marko, Kramo Čaluk AmraInformation hunt: The impact of product type and time pressure on choice of information source for purchase decisions // Management : journal of contemporary management issues, 16 (2011), 2; 87-103 (međunarodna recenzija, članak, znanstveni)
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30.Vlašić, Goran; Langer Josef; Kesić, TanjaDriving the value premium through cultural, symbolic, economic and social capital management // Global Marketing Conference
Tokyo, Japan, 2011. (predavanje, međunarodna recenzija, sažetak, znanstveni) -
31.Global Business Conference Proceedings / Vlašić, Goran ; Pavičić, Jurica ; Wittine, Zoran (ur.). Zagreb: Institut za inovacije, 2011 (zbornik)
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32.Vlašić, Goran; Kohli, Ajay; Troilo, GabrieleEnhancing Customer Purchase Likelihood Through Market Driving Strategies // The 6 Senses - The Essentials of Marketing / Suzanne C. Beckmann, Torsten Ringberg, Thomas Ritter (ur.).
Kopenhagen: Copenhagen Business School, 2010. str. 100-100 (predavanje, međunarodna recenzija, sažetak, znanstveni) -
33.Vlašić, Goran; Troilo, Gabriele; Kohli, AjayThe impact of market driving strategy on firm performance // American Marketing Association Summer Educator Conference
Boston (MA), Sjedinjene Američke Države, 2010. (predavanje, međunarodna recenzija, sažetak, znanstveni) -
34.Vlašić, Goran; Pavičić, JuricaGlobal Business Conference Proceedings. Zagreb: Institut za inovacije, 2010 (zbornik)
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35.Vlašić, Goran; Troilo, Gabriele; Kohli, AjayThe Impact of Market Driving Strategies on Firm Performance // American Marketing Association Summer Conference
Boston (MA), Sjedinjene Američke Države, 2010. (predavanje, međunarodna recenzija, sažetak, ostalo) -
36.Vlašić, Goran; Troilo, Gabriele; Kohli, AjayCONSUMER IS THE KING BUT WHO IS THE GRAND VISIRE? MARKET DRIVING AS A SOURCE OF COMPETITIVE ADVANTAGE // Marketing Science Conference
Köln, Njemačka, 2010. (predavanje, međunarodna recenzija, sažetak, ostalo) -
37.Vlašić Goran; Kohli Ajay; Troilo GabrieleENHANCING CUSTOMER PURCHASE LIKELIHOOD THROUGH MARKET DRIVING STRATEGIES // American Marketing Association Winter Conference
New Orleans (LA), Sjedinjene Američke Države, 2010. (predavanje, međunarodna recenzija, sažetak, znanstveni) -
38.KNOWLEDGE REGION: ALPS-ADRIATIC CHALLENGES - Vol. 2 / Langer, Josef ; Alfirević, Nikša ; Vlašić, Goran (ur.). Frankfurt: Peter Lang, 2010 (monografija)
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39.Kesić, Tanja; Vlašić, Goran; Jakeljić, MarijaDestination image mechanisms in transitional economies // 39th European Marketing Academy (EMAC) Conference
Kopenhagen, Danska, 2010. (poster, međunarodna recenzija, neobjavljeni rad, znanstveni) -
40.Alfirević, Nikša; Vlašić, Goran; Grčić, IgorThe Gaming Virtual Communities // Knowledge Region: Alps-Adriatic Challenges / Langer, Josef ; Pavičić, Jurica ; Alfirević, Nikša (ur.).
Frankfurt: Peter Lang, 2009. str. 120-150 -
41.Kesić, Tanja; Vlašić, Goran; Sinčić Ćorić, DubravkaExploring the cognitive-affective nature of destination image formation // 38th EMAC Conference Marketing & The Core Discipline: Rediscovering references
Nantes, Francuska, 2009. (poster, međunarodna recenzija, neobjavljeni rad, znanstveni) -
42.Krupka, Zoran; Vlašić, Goran; Wittine, ZoranAnalysis of Market-Based and Production-Based Factors on Country's FDI Inflow // The International Conference on Industrial Globalization and Technology Innovation : proceedings / Chich-Jen Shieh ; I-Ming Wang ; Jyh-Rong Chou ; Chia-Hui Ho (ur.).
Nanjing: International Associations of Organizational Innovation and Nanjing Audit University, 2008. (predavanje, međunarodna recenzija, sažetak, znanstveni) -
43.Vlašić, Goran; Pavičić, Jurica; Krupka, ZoranIntranets: Interactive Knowledge Management Tools of Networked Communities // Handbook of Research of Virtual Workplaces and the New Nature of Business Practices / Pavel Zemliansky, Kirk St. Amant (ur.).
New York (NY): Idea Group, 2008. str. 439-454 -
44.Drašković, Nikola; Pavičić, Jurica; Vlašić, GoranStrategic Communication Related to Environmental and Packaging Challenges: Case of Beverage and Dairy Industry in Croatia // International journal of management cases, 9 (2007), 3-4; 188-195 (podatak o recenziji nije dostupan, članak, znanstveni)
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45.Vlašić, Goran; Kesić, TanjaAnalysis of Consumers’ Attitudes toward Interactivity and Relationship Personalization as Contemporary Developments in Interactive Marketing Communication // Journal of Marketing Communications, 13 (2007), 2; 109-129 doi:10.1080/13527260601070417 (međunarodna recenzija, članak, znanstveni)
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46.Vlašić, Goran; Mandelli, Andreina; Mumel DamijanInteraktivni marketing - Interaktivna marketinška komunikacija
Zagreb: PeraGO, 2007 -
47.Vlašić, GoranFactors influencing development of interactive personalized relationships // 3rd International Conference An Enterprise Odyssey: Integration or Disintegration, Zagreb, June 15-17, 2006 : proceedings / Galetić, Lovorka (ur.).
Zagreb: Ekonomski fakultet Sveučilišta u Zagrebu, 2006. (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
48.Vlašić, Goran; Kesić, Tanja; Mandelli, AndreinaImpact of Information and Interactive Communication Technologies on Relationship personalization - has privacy become a commodity? // Innovating markets and organizations through Information and Communication Technologies
Lugano, Švicarska; Milano, Italija, 2006. (predavanje, međunarodna recenzija, pp prezentacija, znanstveni) -
49.Vlašić, GoranThe Power of Information and Communication Control in ICT Environment--What Information Collection/Use Practices Should Companies Implement to Gain Consumers' Confidence? // Management : journal of contemporary management issues, 11 (2006), 2; 9-27 (međunarodna recenzija, članak, znanstveni)
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50.Kesić, Tanja; Piri Rajh, Sunčana; Vlašić, GoranThe Influence of Cognitive and Affective Factors on Consumers Willingness to Buy Foreign Products (The Case of Croatia) // Cultural Perspectives in Marketing Conference / Moon, Junyean (ur.).
Seoul: Hanyang University, 2006. (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
