Pregled po CROSBI profilu: Matilda Dorotić (CROSBI Profil: 22406, MBZ: 274223)
Pronađeno 10 radova
-
1.Kvasina, Antonija; Crnjak-Karanović, Biljana; Dorotić, MatildaINTERNATIONALIZATION PROCEESS OF FIRMS - GUIDELINES FOR CROATIAN SMEs // Proceedings of the 24th CROMAR Congress MARKETING THEORY AND PRACTICE- BUILDING BRIDGES AND FOSTERING COLLABORATION / Mihić Mirela (ur.).
Split: Univeristy of Split, FACULTY OF ECONOMICS, 2015. str. 139-165 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
2.Alfirević, Nikša; Pavičić, Jurica; Dorotić, Matilda; Križman Pavlović, DanijelaLocal civil-mindedness on the Internet as the basis for fundraising segmentation: sociological, marketing determinants and the empirical analysis // Ekonomska istraživanja, 28 (2015), 1; 45-62 doi:10.1080/1331677X.2015.1022389 (međunarodna recenzija, članak, znanstveni)
-
3.Alfirević, N.; Dorotić, M.; Hajdić, M.Novel customer collaboration and networking tools for cultivating external information // Proceedings of the 9th IFKAD (International Forum on Knowledge Asset Dynamics): Knowledge and Management Models for Sustainable Growth / Carlucci, D. ; Spender, J.C. ; Schiuma, G. (ur.).
Matera, Italija: Institute of Knowledge Asset Management, Arts for Business Institute & University of Basilicata, 2014. str. 1334-1345 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
4.Dorotić, Matilda; Verhoef, Peter C.; Bijmolt, Tammo H.A.Reward Redemption Momentum In A Continuous Loyalty Program // Proceedings of the 40th EMAC conference: The Day After – Inspiration, Innovation, Implementation
Ljubljana: University of Ljubljana, Slovenia, 2011. (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni) -
5.Bijmolt, Tammo H.A.; Dorotić, Matilda; Verhoef, Peter C.Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design. Hanover (MA): Now Publishers Inc., 2011 (monografija)
-
6.Dorotić, Matilda; Bijmolt, Tammo H.A.; Verhoef, Peter C.Loyalty Programmes: Current Knowledge and Research Directions // International journal of management reviews, 14 (2011), 217-237 doi:10.1111/j.1468-2370.2011.00314.x (podatak o recenziji nije dostupan, članak, ostalo)
-
7.Dorotić, Matilda,; Fok, Dennis; Verhoef, Peter C.; Bijmolt, Tammo H. A.Do vendors benefit from promotions in a multi-vendor loyalty program? // Marketing letters, 22 (2011), 341-356 doi:10.1007/s11002-010-9128-8 (podatak o recenziji nije dostupan, članak, znanstveni)
-
8.Hoyer, Wayne D.; Chandy, Rajesh; Dorotić, Matilda; Krafft, Manfred; Singh, Siddharth S.Consumer Cocreation in New Product Development // Journal of service research, 13 (2010), 3; 283-296 doi:10.1177/1094670510375604 (međunarodna recenzija, članak, znanstveni)
-
9.Dorotić, MatildaThe Influence of Marketing Instruments and Rewarding on Cardholders’ Behavior in Coalition Loyalty Programs, 2010., doktorska disertacija, Faculty of Economics and Business, Groningen, Kraljevina Nizozemska
-
10.Verhoef, Peter C; Van Doorn, Jenny; Dorotic, MatildaCustomer Value Management: An Overview and Research Agenda // Marketing (München. International ed.), 3 (2007), 2; 105-120 (podatak o recenziji nije dostupan, pregledni rad, znanstveni)
