Pregled po CROSBI profilu: Ivana Bušljeta Banks (CROSBI Profil: 22305, MBZ: 287036)
Pronađeno 9 radova
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1.Bušljeta Banks, Ivana; De Pelsmacker, PatrickAn Examination of the Current Usage of Probability Markers in Print Advertising: A Content Analysis of Belgian Ads // Advances in Advertising Research (Vol. VI) / Verlegh, Peeter ; Voorveld, Hilde ; Eisend, Martin (ur.).
Wiesbaden: Springer, 2015. str. 163-177 doi:10.1007/978-3-658-10558-7_14 -
2.Advances in Advertising Research (Vol. V) / Bušljeta Banks, Ivana ; De Pelsmacker, Patrick ; Okazaki, Shintaro (ur.). Wiesbaden: Springer, 2015 (zbornik) doi:10.1007/978-3-658-08132-4
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3.Bušljeta Banks, Ivana; Dens, Nathalie; De Pelsmacker, PatrickThe influence of gender on the effectiveness of probability markers in advertising // International Journal of Advertising, 35 (2015), 4; 682-705 doi:10.1080/02650487.2015.1075300 (međunarodna recenzija, članak, znanstveni)
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4.Bušljeta Banks, Ivana; De Pelsmacker, PatrickInvolvement, Tolerance for Ambiguity, and Type of Service Moderate the Effectiveness of Probability Marker Usage in Service Advertising // Journal of Advertising, 43 (2014), 2; 196-209 doi:10.1080/00913367.2013.846241 (međunarodna recenzija, članak, znanstveni)
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5.Kemeter, Katarina; Bušljeta Banks, IvanaKAKO MARKERI VJEROJATNOSTI UTJEČU NA STAV O BRENDU I NAMJERI KUPNJE KROZ KOLEKTIVISTIČKE ILI INDIVIDUALISTIČKE APELE // Praktični menadžment : stručni časopis za teoriju i praksu menadžmenta, 4 (2013), 2; 7-17 (domaća recenzija, članak, znanstveni)
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6.Bušljeta Banks, Ivana; De Pelsmacker, PatrickAn Examination of the Current Usage of Probability Markers in Print Advertising: A Content Analysis // Advances in Advertising Research (Vol. IV) / Rosengren, Sara ; Dahlén, Micael ; Okazaki, Shintaro (ur.).
Wiesbaden: Springer, 2013. str. 299-312 doi:10.1007/978-3-658-02365-2_23 -
7.Bušljeta Banks, Ivana; De Pelsmacker, PatrickProbability markers in Croatian and Belgian advertisements and tolerance for ambiguity // Handbook of Research on International Advertising / Okazaki, Shintaro (ur.).
Cheltenham: Edward Elgar Publishing, 2012. str. 376-398 -
8.Debeljak, Jelena; Krkač, Kristijan; Bušljeta Banks, IvanaAcquiring CSR practices: from deception to authenticity // Social Responsibility Journal, 7 (2011), 1; 5-22 doi:10.1108/17471111111114503 (međunarodna recenzija, članak, znanstveni)
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9.Babić, Ana; Martinović, Maja; Bušljeta Banks, IvanaCustomer Relationship Management as a Competitive Advantage of Educational Institutions // Zbornik 27. međunarodne konference o razvoju organizacijskih znanosti, Znanje za trajnostni razvoj Proceedings of the 27th International Conference on Organizational Science Development, Knowledge for sustainable development / Rajkovič, Vladislav ; Jereb, Eva ; Kern, Tomaž ; Kljajić, Miroljub ; Paape, Bjoern ; Pagon, Milan ; Vukovič, Goran (ur.).
Maribor: Moderna organizacija v okviru Univerze v Mariboru - Fakulteta za organizacijske vede, 2008. str. 121-126 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
