Pregled po CROSBI profilu: Mirela Mihić (CROSBI Profil: 16482, MBZ: 220980)
Pronađeno 56 radova
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1.Anić, Ivan-Damir; Kursan Milaković, Ivana; Mihić, Mirela; Corrocher, NicolettaPurchase intention in mobile commerce in Croatia: The attribution theory perspective and the role of consumer innovativeness // Journal of Promotion Management, 29 (2023), 2; 182-204 doi:10.1080/10496491.2022.2143986 (međunarodna recenzija, članak, znanstveni)
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2.Miočević, Dario; Kursan Milaković, Ivana; Crnjak-Karanović, Biljana; Mihić, Mirela; Kvasina, AntonijaCroatia: Assessing Resilience and Responses of Firms and Consumers During COVID-19 Pandemic // Community, Economy and COVID-19: Lessons from Multi- Country Analyses of a Global Pandemic / Shultz, Clifford J. ; Rahtz, Don R. ; Sirgy, Joseph M. (ur.)., 2022. str. 155-179 doi:10.1007/978-3-030-98152-5_8
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3.Anić, Ivan-Damir; Mihić, MirelaUtjecaj promocije unutar prodavaonice na kupnju odjeće u Hrvatskoj // Suvremena trgovina, 46 (2021), 1; 14-17 (članak, stručni)
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4.Kursan Milaković, Ivana; Mihić, Mirela; Rezo, DanijelaOnline kupovno ponašanje potrošača: značajni čimbenici i medijatorna uloga stavova potrošača // Zbornik radova Veleučilišta u Šibeniku, 14 (2020), 3-4; 25-38 (recenziran, prethodno priopćenje, znanstveni)
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5.Anić, Ivan-Damir; Kursan Milaković, Ivana; Mihić, Mirela, Corrocher, NicolettaThe Impact of Mobile Advertising on Consumers' Purchase Intention: The Role of Consumer Innovativeness // the EMAC 2020 Regional Conference
Zagreb, Hrvatska; online, 2020. str. 1-10 (predavanje, međunarodna recenzija, neobjavljeni rad, znanstveni) -
6.Anić Ivan-Damir; Kursan Milaković, Ivana; Mihić, Mirela; Corrocher NicolettaMobilno oglašavanje - Istraživanje // Ja Trgovac, Prosinac - siječanj (2020), 98; 66-69 (pregledni rad, stručni)
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7.Kursan Milaković, Ivana; Mihić, Mirela; Boljat, IvanaConsumer Attitudes Towards Social Network Advertising: Predictors and Outcomes // Tržište : časopis za tržišnu teoriju i praksu, 32 (2020), 83-97 doi:10.22598/mt/2020.32.spec-issue.83 (međunarodna recenzija, prethodno priopćenje, znanstveni)
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8.Martić Kuran, LindaČimbenici utjecaja na namjeru kupovine ekološki dizajnirane odjeće, 2020., doktorska disertacija, Ekonomski fakultet Split, Split
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9.Kursan Milaković, Ivana; Anić, Ivan-Damir; Mihić, MirelaDrivers and Consequences of Word of Mouth Communication from the Senders’ and Receivers’ Perspectives: The Evidence from the Croatian Adult Population // Ekonomska istraživanja, 33 (2020), 1; 1667-1684 doi:10.1080/1331677X.2020.1756373 (međunarodna recenzija, članak, znanstveni)
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10.Kursan Milaković, Ivana; Mihić, Mirela; Rezo, DanijelaFactors influencing online buying behavior: mediating role of consumers’ attitudes // XXVI. CROMAR Congress, ''Looking forward! Marketing from past to future''
Zagreb, Hrvatska, 2019. (predavanje, recenziran, ostalo) -
11.Kursan Milaković, Ivana; Mihić, Mirela; Boljat, IvanaConsumers’ attitudes towards social network advertising: predictors and outcomes // XXVI. CROMAR Congress, ''Looking forward! Marketing from past to future''
Zagreb, Hrvatska, 2019. (predavanje, recenziran, ostalo, znanstveni) -
12.Mihić, Mirela; Anić, Ivan-Damir; Kursan Milaković, IvanaTime spent shopping and consumer clothing purchasing behaviour // Ekonomski pregled : mjesečnik Hrvatskog društva ekonomista Zagreb, 69 (2018), 2; 89-103 (recenziran, članak, znanstveni)
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13.Mihić, Mirela; Kursan Milaković, Ivana; Pivac, Snježana; Šiško, MarioXenophilia in the context of consumer behaviour: causes and effects // Book of Abstracts of the 7th International Conference on Economics Business and Marketing Management
Da Nang: Dong A University, 2018. str. 1-1 (poster, međunarodna recenzija, sažetak, znanstveni) -
14.Anić, Ivan-Damir; Mihić, Mirela; Kursan Milaković, IvanaAntecedents and outcomes of fashion innovativeness in retailing // Service industries journal, 38 (2018), 9-10; 543-560 doi:10.1080/02642069.2017.1408799 (međunarodna recenzija, članak, znanstveni)
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15.Anić, Ivan-Damir; Mihić, Mirela; Kursan Milaković, IvanaTime spent shopping and consumer clothing purchasing behaviour in Croatia // 25th CROMAR Congress, ‘’Marketing as a pillar of success-competitiveness, co-creation and collaboration
Dubrovnik, Hrvatska, 2017. (predavanje, recenziran, sažetak, znanstveni) -
16.Kursan Milaković, Ivana; Mihić, Mirela; Ivasečko, NatalijaAntecedents of traditional and electronic word- of-mouth communication: student population-based study // Mostariensia, 21 (2017), 1; 97-111 (međunarodna recenzija, prethodno priopćenje, znanstveni)
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17.Mihić, Mirela; Kursan Milaković, IvanaExamining shopping enjoyment: personal factors, word of mouth and moderating effects of demographics // Ekonomska istraživanja, 30 (2017), 1; 1300-1317 doi:10.1080/1331677X.2017.1355255 (međunarodna recenzija, članak, znanstveni)
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18.Kursan Milaković, Ivana; Mihić, MirelaPredictors and effect of consumer price sensitivity: The case of Croatia // Forum on Economics and Business, 19 (2016), 129; 3-26 (međunarodna recenzija, članak, ostalo)
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19.Kursan Milaković, Ivana; Mihić, MirelaPredictors and effect of the consumer’s price sensitivity: the case of Croatia // Book of abstract
Split, Hrvatska, 2016. (predavanje, recenziran, sažetak, znanstveni) -
20.Mihić, Mirela; Kursan Milaković, Ivana; Matošić AnamarijaThe influence of selected personal characteristics and brand image on brand proneness and loyalty in the meat processing industry context // Proceedings of the 2nd International Conference on Business Management and Economics
Colombo, Šri Lanka, 2016. str. 1-16 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), ostalo) -
21.Kursan Milaković, Ivana; Mihić, MirelaWord-of-mouth communication: a multi-dimensional approach // Proceedings of the Faculty of Economics in East Sarajevo, 12 (2016), 39-50 (međunarodna recenzija, pregledni rad, znanstveni)
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22.Mihić, Mirela; Kursan Milaković, IvanaShopping enjoyment and its impact on word-of- mouth: the case of Croatia // XXIV. Kongres CROMAR-a, ''Marketing Theory and Practice - Building Bridges and Fostering Collaboration''
Split, 2015. (predavanje, međunarodna recenzija, sažetak, znanstveni) -
23.Kursan Milaković, Ivana; Mihić, MirelaPredictors and outcome of attitudes towards advertising: demographics, personal factors and WOM // Ekonomska misao i praksa : časopis Sveučilista u Dubrovniku, 24 (2015), 2; 409-432 (recenziran, članak, znanstveni)
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24.Anić, Ivan-Damir; Mihić, MirelaDemographic profile and purchasing outcomes of fashion conscious consumers in Croatia // Ekonomski pregled : mjesečnik Hrvatskog društva ekonomista Zagreb, 66 (2015), 2; 103-118 (međunarodna recenzija, članak, znanstveni)
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25.Martić Kuran, LindaPrimjena teorije planiranoga ponašanja u kupovini ekoloških prehrambenih proizvoda, 2014., postdiplomski specijalisticki, Ekonomski fakultet Split, Split
