Pregled bibliografske jedinice broj: 999728
Commercialization and privatization of media in South-East Europe: A wolf in sheep’s clothing?
Commercialization and privatization of media in South-East Europe: A wolf in sheep’s clothing? // IAMCR - International Association for Media and Communication Research: Region as a frame: Politics, Presence, Practice
Hyderābād, Indija, 2014. (predavanje, međunarodna recenzija, ostalo, znanstveni)
CROSBI ID: 999728 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Commercialization and privatization of media in
South-East Europe: A wolf in sheep’s clothing?
Autori
Popović, Helena
Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, ostalo, znanstveni
Skup
IAMCR - International Association for Media and Communication Research: Region as a frame: Politics, Presence, Practice
Mjesto i datum
Hyderābād, Indija, 15.07.2014. - 19.07.2014
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
media systems ; south-east Europe ; democracy ; commercialization ; privatization ; Social Responsibility Theory
Sažetak
The paper focuses on the institutional change that occurred in South-East Europe in the last two decades, with a special emphasis on Croatia as a case, showing how these processes have affected the media systems in the whole region - trapped between socio-historical specificities and imported ‘civilizing’ liberal normative values against which the systems are measured. Optimism and faith in the ‘invisible hand of the market’ formed the dominant discourse, and market economy that emerged with the fall of socialism was (and still is) viewed as inextricably linked to democracy as a political system. In the field of media the normative Social Responsibility Theory was embraced, which situates the media in democracies both as public good and a commodity exchangeable in the market. I argue that this twofold way to situate media is unsustainable if we want to adhere to the public role of the media in democracies. The analysis of interconnected elements of the media system in Croatia - including media policy, media ownership and finances, media self- regulation, media content, journalism as a profession and media audiences - shows that commercialization and privatization of media have been devastating. Changes are necessary if we want to adhere to the public role of the media, which includes ‘de-naturalizing’ the existence of commercial media and adhering to the idea that profound change is possible.
Izvorni jezik
Engleski
Znanstvena područja
Sociologija
