Naslov
The impact of social networks on business

Autori
Martinčević, Ivana ; Kozina, Goran

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
4th International Scientific Conference for Doctoral Students and Early –Stage Researchers, 04. May 2018., at Fachhochschule Burgerland, Eisenstadt / - , 2018

Skup
4th International Scientific Conference for Doctoral Students and Early –Stage Researchers, 04. May 2018., at Fachhochschule Burgerland, Eisenstadt

Mjesto i datum
Eisenstadt, Austrija, 04.05.2018

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Nije recenziran

Ključne riječi
social networks ; business ; new technology

Sažetak
One of the most advanced tools related to the application of information technology in today’s development – communication business trends are social networks that are increasingly used in business. The business environment in which various organizations are operating today with the dynamics of change is characterized by the growing influence of new technological solutions that require rapid adaptation in accordance with new technological and development - communication trends. This points to the fact that it is almost impossible for organizations to work successfully without the application of new technologies, which with achieved goals are reflecting on its efficiency and efficiency while ensuring competitiveness. The aim of this paper is to explore the importance of social networks and its widespread application in the business process of making various of business decisions, setting out the information spread through the network / organization, and how the network structure influences on the processes in it. Technological changes have enabled flexibility and simplicity in business, as well as strengthening market competition.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA