Naslov
Croatian experience with crowdfunding

Autori
Šimičić, Mateja ; Kedmenec, Irena

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of IAC in Vienna 2017 / Kratochvilova, Helena ; Kratochvil, Radek - Prag : Czech Institute Of Academic Education, 2017, 311-316

ISBN
978-80-88203-04-9

Skup
International Academic Conference on Management, Economics, Business and Marketing

Mjesto i datum
Beč, Austrija, 24.11.2017. - 25.11.2017

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
crowdfunding, motivation, satisfaction, Croatia

Sažetak
Crowdfunding is nowadays the fastest growing trend in the world of entrepreneurial finance. Having in mind that the number of Croatian fundraisers who use crowdfunding is increasing, the goal of this research is to investigate their motivations for crowdfunding and their satisfaction with the conducted crowdfunding campaigns. The analysis shows that the product promotion itself and a platform’s ease of use, in comparison with the long-standing process of obtaining cash funds through traditional financing methods, are the main reasons why the respondents decided to use crowdfunding. The respondents are mostly satisfied with their crowdfunding campaigns and indicate more advantages than disadvantages in their experience. The research is limited due to its small sample size, which prevents the generalization of the obtained results.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA