Naslov
Internet Banking & The New Business Model Evolution - a Croatian case

Autori
Škare, Marinko ; Cota, Boris

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Management in Europska Unija / Vuković, Goran - Portorož : Univerza V Mariboru, Fakulteta za organizacijske vede, 2002, 907-916

Skup
21.Znanstvena konferenca o razvoju organizacijskih ved

Mjesto i datum
Portorož, Slovenija, 27.03.2002. - 29.03.2002

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
internet bankarstvo; novi poslovni modeli
(internet banking; new business models)

Sažetak
Today millions of people in their offices or homes are communicating digitally using universal, internationally accepted standards. The new information revolution is dramatically changing entire industries business structure and the ways they compete. Trying to adapt to the digital business community, enterprises evolved and the new e-business models emerge. Enterprises are moving away from traditional value chains to the value webs. This is rapidly visible in the financial services industry and the new financial distribution networks appearance - Internet banking. Powerful financial institutions in Croatia like Zagrebačka banka are trying to bypass the traditional distribution channels linking their business into vertical financial portals going directly to the business customers and consumers. Doing so, they are trying to become a leading Internet brand in the aggressively competitive financial service industry. This paper will explore the e-business model evolution in the Croatian business community - especially banking industry focusing on the product/market strategy, revenue, cost and assets evolution. Internet banking has becoming a part of the new business landscape in Croatia since the digital business model introduction.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA