Pregled bibliografske jedinice broj: 996458
The use of translation techniques illustrated by two texts from the field of marketing
The use of translation techniques illustrated by two texts from the field of marketing // Informatologia, 48 (2015), 3-4; 205-216 (recenziran, članak, stručni)
CROSBI ID: 996458 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The use of translation techniques illustrated by two texts from the field of marketing
Autori
Jurina Babović, Natalija ; Krakić, Ana-Marija
Izvornik
Informatologia (1330-0067) 48
(2015), 3-4;
205-216
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, stručni
Ključne riječi
translation analysis ; translation equivalence ; translation techniques ; translation strategy
Sažetak
Based on specific examples from two translated texts from the field of marketing, this paper illustrates the use of translation techniques (modulation, pre-modification, substitution, paraphrase, definition, transposition, extension and omission). Some of the encountered translation problems are dealt with, some possible solutions are analysed and the final choice is justified. It is shown how understanding of translation equivalence and the translator’s analysis of the specific context of translation determines the choice of translation strategy.
Izvorni jezik
Engleski
