Naslov
Determinants of Innovation in Hotel and Travel Agency Service Industry: Impact of Information and Communication Technologies and Enterprise Readiness

Autori
Marušić, Zrinka ; Aleksić, Ana ; Pejić Bach, Mirjana ; Omazić, Mislav Ante ; Zoroja, Jovana

Izvornik
Interdisciplinary description of complex systems (1334-4684) 17 (2019), 1-B; 209-225

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
innovation, ICT, tourism industry, Croatia, Montenegro

Sažetak
Innovation is generally considered as one of the main key drivers of economic growth. Fostering innovation activity helps firms to improve and maintain a competitive advantage on a global market, which is especially important for tourism firms that operate in a very competitive environment. The goal of the article is to explore the determinants of innovations in hotel and travel agency services. We tried to investigate the impact of information and communication technologies and the enterprise readiness on the innovations in hotel and travel agency service industry. In order to achieve this goal, the empirical survey was conducted on a sample of hotels and travel agencies in Croatia and Montenegro. Principal component analysis with Varimax factor rotation was applied on a set of information and communication technologies items. Three logistic regression models were developed for the hotel firms and travel agencies, separately. The research results showed the usage of information and communication technologies, as well as enterprise readiness for innovations, have a significant impact on innovation activities, but the impact was different between hotel firms and travel agencies.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti

POVEZANOST RADA