Naslov
Customer Relationship Management as a Competitive Advantage of Educational Institutions

Autori
Babić, Ana ; Martinović, Maja ; Bušljeta Banks, Ivana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Zbornik 27. međunarodne konference o razvoju organizacijskih znanosti, Znanje za trajnostni razvoj Proceedings of the 27th International Conference on Organizational Science Development, Knowledge for sustainable development / Rajkovič, Vladislav ; Jereb, Eva ; Kern, Tomaž ; Kljajić, Miroljub ; Paape, Bjoern ; Pagon, Milan ; Vukovič, Goran - Maribor : Moderna organizacija, 2008, 121-126

ISBN
978-961-232-212-0

Skup
27th International Conference on Organizational Science Development

Mjesto i datum
Portorož, Slovenija, 19.03.2008. - 21.03.2008

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Customer Relationship Management (CRM), education

Sažetak
Educational institutions are today in an industry of their own – they have competitors and customers just like any other industry. In order for schools to attract students they must provide a total package which satisfies the requirements of the students and other interested parties better than the competing schools. Customer Relationship Management, a customer-focused approach plays a significant role in the survival of the “fittest“ educational institutions. There are many elements that characterize a customer-oriented school. These include information accessibility, quality assurance and enhancement efforts, focusing on benefits instead of features, etc. Finally, students should take some responsibilities in the decision making process, but only if it does not cause the quality of the program to suffer.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA