Naslov
Co-Orientation Between Publics in Two Countries: A Decade Later

Autori
Tkalac Verčič, Ana ; Verčič, Dejan ; Laco, Kristina

Izvornik
American behavioral scientist (0002-7642) 63 (2019), 12; 1624-1642

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
co-orientation theory, public relations, international public relations, public diplomacy

Sažetak
Thirteen years ago, a study was conducted in which authors opened a question of applying co-orientation theory in studying communication behavior between two countries. The original study had two primary objectives: to compare attitudes toward certain issues relevant for the two nations and to examine degrees of agreement, accuracy, and congruency between two nations under the co-orientation model. The original study was later extended with another one in which authors included a third country and introduced not only evaluations of two countries’ attitudes toward a third country but also evaluations of opinions the two countries have between themselves (and to which the first is only an observer). They called it “second-order co-orientation.” More than a decade later, the original study was replicated to test how potential agreement, accuracy, and congruency between the two counties on these issues have changed over time.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA