Naslov
Wine and health: relations from the consumers’ perspectives

Autori
Ilak Peršurić, Anita Silvana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proccedings of the 54. Croatian and 14. International Symposion on Agriculture / Mioč, Boro ; Širić, Ivan - Zagreb : Agronomski fakultet Sveučilišta u Zagrebu, 2019, 117-121

Skup
54. hrvatski i 14. međunarodni simpozij agronoma

Mjesto i datum
Vodice, Hrvatska, 17.02.2019. - 22.02.2019

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Wine, health, consumers, perspectives, Croatia.

Sažetak
The survey on wine, health and consumers’ in Croatia was based upon two samples ; wine fair visitors and local population. The wine fair visitors were more wine involved and more health consciousness about wine compared to local population. In both samples the perceptions of wine as a healthy beverage was ranked highest, followed by the perception of wine as good for ones’ health, while wine as part of healthy lifestyle scored lowest rank. According to gender differences men in both samples had more positive perception about health aspects of wine. Highly educated men (university degree), managers were most prone to consume wine as part of healthy lifestyle. Lower educated women (secondary education) in the lowest income bracket perceived wine as a natural beverage. The survey will be continued, while stated results are implications for the future research and create potential for promoting wine as healthy beverage and part of healthy lifestyle.

Izvorni jezik
Engleski

Znanstvena područja
Poljoprivreda (agronomija)

POVEZANOST RADA