Naslov
CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES IN THE CONDITIONS OF RECESSION

Autori
Kulaš, Anita ; Knežević, Sanja

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

ISBN
978-953-253-096-4

Skup
Interdisciplinary Management Research VII

Mjesto i datum
Poreč, Hrvatska, 13.05.2011. - 15.05.2011

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
corporate social responsibility, recession, socially responsible areas

Sažetak
One of the requirements imposed by globalization processes in the 21st century is the transparency, apropos complete openness to the world. The world is possible to observe from different levels, but this paper will be devoted to recent changes in the business level caused by the recession. The purpose of this paper is to discuss the corporate responsibility and activities related to this area. Then will be discussed whether the social responsibility regulated and how. It will be discussed about socially responsible areas that companies need to deal with in order to leave a good impression on the entire community. This, primarily refers to the well- set core values of the company, then to concerns of human resources, to the relation between market, to the environmental impact, to community relations, and to respect for human rights. These areas of consideration will be substantiated by survey results, conducted at the University of Applied Sciences of Slavonski Brod, direction Management.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA