Naslov
Choice of location for retail Bussinesses

Autori
Pupavac, Drago ; Baburić, Marija ; Obradović, Slavica

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Business logistics in modern management / Cini, Vladimir - Osijek : Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2013, 103-114

ISBN
978-953-253-123-7

Skup
Business logistics in modern management

Mjesto i datum
Osijek, Hrvatska, 17.10.2013

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
retail organizations, location, competitive advantage

Sažetak
Location selection is one of the key success factors of retail businesses. Location determines the number of contacts with customers, business volume and total income of retail business. To prove the hypothesis of location as the decisive factor in retail businesses, the following paper apllied scientific analysis and synthesis methods, mathematical methods and methods of interviewing. The obtained findings are based on the analysis of supermarkets locations in towns Gospić and Po ţega. The purpose of analysis of these practical examples is to examine to what extent retail businesses use locat ion as a means of competit ive advantage, while the method of interviewing is an attempt to answer the question of importance of location for customers when deciding on the place of purchase.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA