Pregled bibliografske jedinice broj: 983297
Role of non-verbal communication in public relations : Croatian study
Role of non-verbal communication in public relations : Croatian study // Book of Proceedings - Economic and Social Development / Filipović, Ivica ; Klacmer Calopa, Marina ; Galetić, Fran (ur.).
Varaždin: VADEA, 2014. str. 437-445 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 983297 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Role of non-verbal communication in public relations : Croatian study
Autori
Plantić Tadić, Diana ; Ražić, Mirna ; Varlandy- Supek, Mirna
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Book of Proceedings - Economic and Social Development
/ Filipović, Ivica ; Klacmer Calopa, Marina ; Galetić, Fran - Varaždin : VADEA, 2014, 437-445
ISBN
978-953-6125-12-8
Skup
7th ESD International Scientific Conference
Mjesto i datum
Sjedinjene Američke Države, 24.10.2014
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
non-verbal communication, PR professionals, public relations
Sažetak
This paper focuses on the phenomenon of non- verbal communication, i.e. on the analysis of its role in public relations. It investigates the importance of good understanding and interpretation of non-verbal communication in public relations and the possibility to improve this aspect of communication through education. The aim of the paper is to identify the role of non-verbal communication in public relations and to examine the extent to which selected Croatian PR professionals and communicators are aware of their own non-verbal communication, how they perceive its importance and its congruence with verbal communication. The study seeks to examine whether their perception confirms the results of research on the relative importance of verbal and non-verbal aspects of communication. The study will establish which non-verbal cues are considered as the most important by the subjects, which of them are spotted first and how they are interpreted. Also, the aim has been to find out how much what someone says has an impact on making business decisions and to what extent those decisions are affected by how someone says something. In order to accomplish the aims of the study, in-depth interview has been applied providing a clearer idea of how much PR professionals know about non-verbal communication, its importance and interpretation. Preliminary research results suggest that Croatian PR professionals are aware of the importance of non-verbal communication.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
