Naslov
Significance of entrepreneurs negotiation and communication skills

Autori
Šlogar, Helena

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), stručni

Izvornik
5th International Scientific Conference, Economic and Social Development / - , 583-587

Skup
Economic and Social Development, 5th International Scientific Conference

Mjesto i datum
Beograd, Srbija, 10.- 11. 04

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
communication, entrepreneur, negotiation

Sažetak
In the modern business many companies seek a competitive advantage exactly through good negotiating skills which calls for the possession of excellent communication skills. Negotiation skill is a prerequisite for the development of entrepreneurship and conflict resolution between the two negotiating parties with the aim of creating long-term business partnerships. This paper highlights the fundamental hypothesis of the importance of the development of entrepreneur communication skills in the negotiation process as a key competence in the development of entrepreneurship. Entrepreneurs are generally positively focused on the development of their entrepreneurial careers but their knowledge and acquiring of practical skills needed for starting and running a business is mediocre, while initiatives aimed towards gaining required competencies are insufficient. The purpose of this paper is to raise awareness between entrepreneurs of the importance that knowledge of negotiating tactics has for those who steer business processes as well as for the implementation of common principles of communication, acceptance and cooperation in the business environment.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA