Pregled bibliografske jedinice broj: 982467
Chapter 12: Marketing Orientation In Croatian Companies
Chapter 12: Marketing Orientation In Croatian Companies // Entrepreneurial Communications / Jones, Brian (ur.)., 2012. str. 126-135
CROSBI ID: 982467 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Chapter 12: Marketing Orientation In Croatian Companies
Autori
Ivanković, Jadranka
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, pregledni
Knjiga
Entrepreneurial Communications
Urednik/ci
Jones, Brian
Izdavač
Accent Press
Godina
2012
Raspon stranica
126-135
ISBN
978-0-9562471-6-2
Ključne riječi
marketing orientation, function, practice, food companies, Republic of Croatia
Sažetak
The research reported on here was based on the sample of Croatian food companies that attempted to identify the dominant business orientation. The food industry is one of the most important manufacturing industries in the Republic of Croatia. Because of it, improvement of competitiveness in the food sector could generate positive effects for the entire Croatian economy. For years, large food companies have been seen as examples of best marketing practice in Croatia.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
