Naslov
Analiza utjecaja turističke potražnje na turističku potrošnju u Republici Hrvatskoj
(Analysis of the Influence of Tourist Demand on Tourism Consumption in the Republic of Croatia’)

Autori
Zadel. Z., Pavlović, D., Puškarić, M.

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Skup
International Conference on Economic and Social Studies (ICESoS)

Mjesto i datum
Sarajevo, Bosna i Hercegovina, 10.05.2018. - 11.05.2018

Vrsta sudjelovanja
Poster

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Potražnja u turizmu, motivacija, turistička potrošnja, turistička destinacija
(Tourism Demand, Motivation, Tourist Consumption, Tourist Destination)

Sažetak
Tourism market consists of tourism demand and tourism supply. In order to achieve the success of the destination at tourism market it is necessary to stimulate the tourist demand with a quality tourist product. The increase of tourism demand is accompanied by increased consumption which directly affects the economic benefit. Tourism demand encompasses a number of factors such as the number of arrivals and tourist overnights, the motives of arrivals, tourist activities in the destination ... It is therefore necessary, by analyzing tourist demand, to determine tourist's preferences in order to form a quality tourist product. In this article, tourism demand in the Republic of Croatia will be analized through certain factors such as: number of tourist overnights, tourist motivation, tourism activities in a tourist destination, the average number of days of tourist stay in the destination ... In addition to demand analysis, and consumption analysis and to determine the impact of tourism demand on tourism consumption. The aim of this article is to determine the trends and the mutual impact of tourist demand and tourist consumption in the Republic of Croatia through quantitative and qualitative analyzes. Based on the analysis obtained through the SWOT analysis, advantages and disadvantages, strengths, weaknesses, will be identified, and suggestions for improvement will be provided.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA