Naslov
The effect of dynamic integrated resort experience on Croatian customer behavior

Autori
Ahn, Jiseon ; Ki-Joon, Back ; Barišić, Petra

Izvornik
Journal of Travel & Tourism Marketing (1054-8408) 36 (2019), 3; 358-370

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Experiential value ; atmosphere ; playfulness ; return on investment ; service excellence ; brand engagement ; brand satisfaction ; behavioral intention ; integrated resort ; Croatian customers

Sažetak
This paper aims to gain knowledge on customers’ experience toward integrated resorts in Croatia. Customer perception toward integrated resorts was collected via face-to-face survey. The multidimensional experiential values and behaviors of 354 customers were studied. The data were analyzed using structural equation modeling. Croatian customers are engaged with the integrated resort experience. This engagement influences their satisfaction and behavioral intention. Specifically, customers with high playfulness and service expectations tend to engage positive behavioral intention toward the integrated resort brand. This paper offers the first insight into the relationship between experiential value and behavioral intention in the integrated resort setting.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Psihologija

POVEZANOST RADA