Pregled bibliografske jedinice broj: 981865
Promotion of leading hotels in the Republic of Croatia based on corporate social responsibility
Promotion of leading hotels in the Republic of Croatia based on corporate social responsibility // Radovi Sedme međunarodne znanstveno-stručne konferencije Od poduzetnika do lidera = Conference proceedings of the 7th PAR International Leadership Conference From entrepreneur to leader
Opatija, Hrvatska, 2018. str. 44-62 (ostalo, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
Promotion of leading hotels in the Republic of
Croatia based on corporate social responsibility
Autori
Mirković, Ivana ; Gregorić, Martina ; Gregorić, Marina
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Radovi Sedme međunarodne znanstveno-stručne konferencije Od poduzetnika do lidera = Conference proceedings of the 7th PAR International Leadership Conference From entrepreneur to leader
/ - , 2018, 44-62
Skup
Sedma međunarodna znanstveno-stručne konferencija Od poduzetnika do lidera
Mjesto i datum
Opatija, Hrvatska, 30.03.2018. - 31.03.2018
Vrsta sudjelovanja
Ostalo
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
corporate social responsibility ; tourism ; promotion ; hotels
Sažetak
The subject of this paper is the application and promotion Corporate Social Responsibility (CSR) in selected hotel companies - Valamar Riviera, Ilirija Resort and Jadranka hotels. The purpose of this research paper is to clarify the concepts of CSR and to explore how these hotel companies, that have been applying the principles of CSR for years, are promoted. The examples of good practices in tourism in the Republic of Croatia reveal why the implementation of CSR is more than desirable, and why it is often practised by tourism companies. The objectives of the research are to identify to which extent the target market finds practices of CSR important when choosing accommodation, whether they are willing to pay a higher prices for the same, how they select hotel companies which promote CSR and how these messages are perceived in the market. Methods used in this research are desk research, analysis, synthesis and an empirical quantitative method carried out via distribution of an online questionnaire to a random sample of 109 respondents. The results of the research show that the hotel companies insufficiently promote CSR, customers consider it important that the facility where they will be staying is socially responsible, even though they are not wiling to pay a higher price for such a service.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
