Pregled bibliografske jedinice broj: 981819
Methodological Specificities and Possibilities of Application of Tourism Market Research via Internet
Methodological Specificities and Possibilities of Application of Tourism Market Research via Internet // Proceedings of 9th International Conference on Business and Information ICBI - 2018‘Enriching multidisciplinary research potentials of international collaboration towards sustainable development’ / De Alwis, Chamaru ; Ramanathan, Hareesh ; Tharindu Dananjaya, Weerasinghe ; George, Mathew (ur.).
Kelaniya: Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2018. str. 76-88 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 981819 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Methodological Specificities and Possibilities of Application of Tourism Market Research via Internet
Autori
Andrlić, Berislav ; Serzhanov Vitaliy ; Hak, Mario
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings of 9th International Conference on Business and Information ICBI - 2018‘Enriching multidisciplinary research potentials of international collaboration towards sustainable development’
/ De Alwis, Chamaru ; Ramanathan, Hareesh ; Tharindu Dananjaya, Weerasinghe ; George, Mathew - Kelaniya : Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2018, 76-88
Skup
9th International Conference on Business and Information (ICBI 2018)
Mjesto i datum
Kelaniya, Šri Lanka, 23.11.2018. - 24.11.2018
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
E-marketing, Information Technology, Business Process, Tourism
Sažetak
Today's market conditions have imposed a growing part of business with the support of information systems. Timely information becomes an increasingly important resource that gives the company a competitive edge. As the information market is subject to constant changes, the success of an individual tourism subject is based on continuous monitoring of these changes and fast adaptation to them. Accelerated technological and technical development has certainly improved some business processes, but has also conditioned some modification of marketing research techniques in tourism. Methods used in paper to investigate this problem are analysis, synthesis, comparasion and deduction. Data collection is made through Internet databases and also on the field in sample of tourist subjects Authors analyzed consumer behaviour of participants on the online tourist market in order to make marketing decisions more efficiently using numerous market research techniques. With the development of new technologies and the Internet, there has been a modification of traditional methods in modern methods that make up the e-marketing information system (CRM ; ERP, MIS), which is main focus of this paper.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
