Pregled bibliografske jedinice broj: 981314
Analysis of buying habits - wine segment
Analysis of buying habits - wine segment // International journal Vallis Aurea, 3 (2017), 2; 103-110 doi:10.2507/IJVA.3.2.9.42 (međunarodna recenzija, pregledni rad, znanstveni)
CROSBI ID: 981314 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Analysis of buying habits - wine segment
Autori
Samardžija, Luka ; Soukup, Domagoj ; Kuzmanović, Siniša
Izvornik
International journal Vallis Aurea (2412-5210) 3
(2017), 2;
103-110
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, pregledni rad, znanstveni
Ključne riječi
Wine ; marketing ; promotion ; sale ; segmentation
Sažetak
On a market with high supply offer segmentation cares extremely high importance. Wine is characterized as highly complex product and possibility of segmentation is extremely large. To insure detailed analysis it is essential to take in count all starting points of segmentation. Demographic factor can help with the analysis but wine as a product demands as specific approach as possible to ensure relevant conclusion. Wine promotion and market communication without detailed analysis based on a market segmentation cannot give any reliability for a success. Market acknowledges high segment of bought buyers profiles and product offers. To meet bought wishes communicating with buyers is essential.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Citiraj ovu publikaciju:
Časopis indeksira:
- EconLit
Uključenost u ostale bibliografske baze podataka::
- Central and East European Online Library - CEEOL
