Naslov
TRADE PERSPECTIVES 2015: Innovations in Food Retailing

Urednik/ci
Knego, Nikola ; Renko, Sanda ; Knežević, Blaženka

Vrsta, podvrsta i kategorija knjige
Uredničke knjige, zbornik, znanstvena

Izdavač
Ekonomski fakultet Sveučilišta u Zagrebu

Grad
Zagreb

Godina
2015

Stranica
269

ISBN
978-953-346-016-1

Ključne riječi
innovations, food, retailing

Sažetak
Accordingly, nowadays retailers are faced with well-informed and cost-demanding consumers. So they search for ways to innovate, not only technologically but in all other ways, starting from the approach and communication with consumers, to ways of pricing and assortment planning, to ways to provide services and ways of performing business processes. As already mentioned, the dynamics of innovation is the most evident in the retail food sector, and this publication aims to address different aspects of innovation precisely in this area.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA