Naslov
Perception of health products and trends in online shopping and promotion of health products in Croatia

Autori
Martinović, Maja ; Domović, Jelena ; Pirić, Valentina

Izvornik
National Academy of Managerial Staff of Culture and Arts Herald (2226-3209) 4 (2018); 422-428

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Online selling, online promotion, new trends, health products, consumer perception

Sažetak
The research deals with the perception of health products and the trends of online shopping and promotion of health products in Croatia. Apart from the surveyed market segments, the consumer behaviour patterns and the sales and online marketing promotions, a primary survey was conducted on a sample of 155 respondents, all Croatian citizens. The data shows that the level of awareness on purchasing health products is growing exponentially. In addition, health products are also expensive products. Along with the information at the point of sale, online promotional activities are the strongest channel in communicating such products. The buyers also place significant value on user reviews, and the collection of information on health products online is also increasing.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA