Naslov
Economic development of the Republic Croatia encouraged by implementation of marketing system

Autori
Gračan, Daniela ; Vizjak, Ana ; Rudančić-Lugarić, Andreja

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Service sector in terms of changing environment / - Ohrid : University “St. Kliment Ohridski” Bitola, Faculty of tourism and hospitality Ohrid, 2011, 328-331

ISBN
9989-871-12-4

Skup
XI International Conference

Mjesto i datum
Ohrid, Sjeverna Makedonija, 27.10.2011. - 29.10.2011

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
marketing, Republic of Croatia, activity, opportunities, development

Sažetak
Croatian economic development has significantly disrupted by the negative impact of the global economic crisis, and especially by the poor management of previous governments. Thus, for instance, all previous governments were advocate closure of production activities, and preferred development of trade and financial sector with the sale of national resources or their submission to their political eligible associates or strangers, all under the excuse of transformation and privatization. In that way, Croatia has not been successfully developed and its national development increasingly slowed down. In regard to this, at this present moment there is a necessity promoting new social and economic processes within of which the application of marketing is one of the most important links of these new developments. Resolving increased social and economic problems, require urgent action that should be done with a professional, overall and permanent marketing activity.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA