Naslov
Digital marketing and Transformation of Marketing Mix in Croatia and Worldwide
(Digital Marketing and Transformation of Marketing Mix in Croatia and Worldwide)

Autori
Gerardi, Bruna ; Pirić, Valentina

Ostali urednici
Njavro, Đuro ; Njavro, Marin

Vrsta, podvrsta i kategorija knjige
Autorske knjige, prirucnik, znanstvena

Izdavač
MATE

Grad
Zagreb

Godina
2018

Stranica
182

ISBN
978-953-246-381-1

Ključne riječi
Digital marketing ; Marketing mix, Crroatia

Sažetak
Over the last few years, digital marketing is considered as an irreplaceable, dominant tool in the marketing world. In this sense, the authors present a detailed overview of the complete transformation of the marketing mix based on the digital revolution and the possibilities of deploying digital marketing in the Republic of Croatia and worldwide.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA