Naslov
Organizational Culture as a Determinant of Construction Companies’ Competitiveness: Case Study of Croatia

Autori
Šandrk Nukić, Ivana

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Organizational Culture

Urednik/ci
Vveinhardt, Jolita

Izdavač
IntechOpen

Grad
London : Delhi

Godina
2018

Raspon stranica
85-105

ISBN
978-1-78984-451-1

Ključne riječi
organizational culture, competitiveness, construction industry, trend, Croatia

Sažetak
The aim of this chapter is to assess the organizational culture in construction industry in Croatia. The introductory part of the chapter highlights the purpose of the study presented in terms of learning the characteristics of the current and preferred organizational culture of the Croatian construction industry as well as understanding the relationship between the culture and competitiveness. Being a transitional country, Croatia is facing the need for behavior change of companies seeking competitive advantage, especially after becoming a part of the united European market. In a labor-intensive business like construction, adaptation of companies strongly depends on the underlying values and assumptions of their employees. Therefore change management implies a need to learn about culture profiles. Results of the conducted research reveal culture profiles within construction industry in Croatia, in respect of the size, core business, regional orientation and ownership of the analyzed companies. The preferences of existing engineers together with expectations of Generation Y have been also considered, in order to anticipate the trends and necessary changes of organizational culture in construction industry in Croatia. Finally, findings of the cross-country analysis of culture’s implications on competitiveness will be presented, proving that culture’s role should be considered by decision makers trying to improve competitiveness.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA