Naslov
Reducing Political Apathy Using Political Marketing – The Role of Media

Autori
Pap, Ana ; Bilandžić, Karla ; Ham, Marija

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 32nd International Business Information Management Association Conference - Vision 2020: Sustainable Economic Development and Application of Innovation Management / Soliman, Khalid S. - : International Business Information Management Association (IBIMA), 2018, 579-589

ISBN
978-0-9998551-1-9

Skup
32nd International Business Information Management Association Conference (32nd IBIMA)

Mjesto i datum
Sevilla, Španjolska, 15.11.2018. - 16.11.2018

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
political apathy, political marketing, information, media Introduction

Sažetak
Political apathy represents general lack of interest and indifference towards politics, lack of engagement in political activities and lack of motivation for voting. High level of political apathy represents a serious problem in democratic systems because it can lead to stagnation in growth and development of a country. The purpose of this research was to determine whether the level of political awareness through different media influences the intention for political apathy and through which media do different voter segments inform about politics. Results have shown that the greater the level of political awareness, the less is the intention for political apathy. Television still represents the most important media when it comes to informing about politics. However, there is a significant increase in the importance of new media, i.e. internet sites and social networks, especially among younger age groups and highly educated citizens.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA