Naslov
ANALYSIS OF THE IMPACT OF THE ACQUISITION OF SOCIÉTÉ GÉNÉRALE – SPLITSKA BANKA BY OTP BANK CROATIA ON THE CONCENTRATION OF THE BANKING MARKET OF THE REPUBLIC OF CROATIA

Autori
Beljo, Ivana ; Devčić, Kristina ; Deković, Željko

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

ISBN
978-86-80194-08-0

Skup
International scientific conference on it, tourism, economics, management and agriculture - ITEMA

Mjesto i datum
Budimpešta, Mađarska, 26.10.2017

Vrsta sudjelovanja
Ostalo

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
bank, acquisition, concentration measures, Herfindahl-Hirschman's index, analysis

Sažetak
The banking market is, by number of mergers and acquisitions, among the leading markets in the world. For the last decades, the wave of mergers and acquisitions of banks was also present on the Croatian banking market, and these mergers and acquisitions mainly involve the acquisitions of domestic banks by foreign banks or the mergers of smaller banks to larger banks. In this paper an overview of mergers and acquisitions of banks is presented on the example of the acquisition of Société Générale - Splitska banka by OTP bank Croatia which is an interesting example as for the first time in the banking market in the Republic of Croatia, a smaller bank took over the larger one. Since the beginning of business in 2005, OTP bank Croatia is the eighth bank by the size of total assets. Over the last few years OTP bank Croatia invested in strengthening its market share on the Croatian banking market. Strengthening the market share of OTP bank Croatia by organic growth of business and, for the most part, by acquisitions of other banks is achieved. Prior to acquisition of the Société Générale - Splitska banka, in December 2014 OTP bank Croatia ended the legal process of acquisition of the Banco Popolare Croatia. With these acquisitions, market share of the total assets of OTP bank Croatia in the total assets of all banks operating in the Republic of Croatia increased to 11.02% and OTP bank Croatia became the bank with the fourth largest share of total assets in the Republic of Croatia. In this paper the market competition of the Croatian banking market is analyzed using the most well-known market concentration measure, Herfindahl-Hirschman's index, which showed that the Croatian banking market was moderately concentrated in the period between 2005 and 2016 with a mild growth trend. By acquisition of Splitska banka by OTP bank, Herfindahl-Hirschman's index increased from 0.148 to 0.154

Izvorni jezik
Engleski

Znanstvena područja
Matematika, Ekonomija

POVEZANOST RADA