Naslov
Role of Corporate Social Responsibility in Croatian Export Companies

Autori
Barić, Andrija ; Omazić, Mislav Ante

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the ENTRENOVA -ENTerprise REsearch InNOVAtion Conference / Milković, Marin ; Pejić Bach, Mirjana ; Peković, Sanja ; Perović, Đurđica ; Šimičević, Vanja ; Zoroja, Jovana - Zagreb : Udruga za promicanje inovacija i istraživanja u ekonomiji ''IRENET'', 2018, 327-335

Skup
4th ENTerprise REsearch InNOVAtion Conference (ENTRENOVA 2018)

Mjesto i datum
Split, Hrvatska, 06.09.2018. - 08.09.2018

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
corporate social responsibility, strategy, stakeholders, differentiation, Croatian export companies

Sažetak
Continuous globalization, rapid development of information-communication technologies, and the presence of new burning challenges for the global community have contributed to the perception of corporate social responsibility as a strategic tool that allows for successful differentiation and sustainable competitive advantage. The goal of this paper is to offer a short overview of the role of a strategic approach to corporate social responsibility, as well as emphasize the importance of such an approach in creating competitive advantage for a company, but also of sustainability of society as a whole. The paper is based on a primary research questionnaire conducted on middle-sized and large Croatian export companies, as well as a systematic analysis of previously published relevant international scientific papers in the area of corporate social responsibility.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA