Pregled bibliografske jedinice broj: 969446
How Students as Consumers Learn Information about new products
How Students as Consumers Learn Information about new products // Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference
Dubrovnik, Hrvatska, 2017. str. 199-206 (ostalo, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 969446 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
How Students as Consumers Learn Information about new products
Autori
Šišara, Jelena ; Goleš, Divna
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference
/ - , 2017, 199-206
Skup
ENTRENOVA - ENTerprise REsearch InNOVAtion Conference
Mjesto i datum
Dubrovnik, Hrvatska, 07.09.2017. - 09.09.2017
Vrsta sudjelovanja
Ostalo
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
consumers, new products, consumer behaviour, marketing, innovation, development
Sažetak
The importance of understanding how consumers gather and evaluate information about the new products is essential for providers. This paper considers the student population as consumers and attempt to determine where students as consumers learn information about new products and their attitudes toward different sources of information. Research was conducted at the Polytechnic in Sibenik and comprised students of all majors and years of study. Results indicated that students as consumers utilize a wide variety of information sources to learn about new products. Thus gender, as a major social category, age and other determinants of consumer behaviour were also considered. It concludes with some important marketing implications.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija, Interdisciplinarne društvene znanosti
